Buyer and seller offers
New-listing alerts for buyers and a home valuation for sellers, written for your market and price range.
The Problem
Paying for Leads That Aren't Really Yours
It starts with the bills. Portal and vendor costs climb while closings stay flat, and nobody can say which dollar produced the deal.
A buyer asks about your listing at 9 p.m. on a Sunday.
- You call back Monday morning, and they've already toured with another agent.
- Meanwhile, the kind of lead generation real estate portals sell keeps billing you, and the buyer's saved searches stay on their platform.
- Your own ads run, but no report ties them to closings.
We start with your numbers: where leads came from, what they cost, and how fast each got a reply.
Then we write buyer and seller offers and run your own Google and Meta campaigns inside the housing rules. Every form and call gets an automatic first reply. The leads stay with you when a campaign ends, not with a platform.
Campaigns in your accounts
Ad accounts, pages, and pixels sit under your business, so the history stays yours.
Replies within a minute
Every web lead gets an automatic text or email reply, then an agent alert.
Spend tied to appointments
Your monthly report shows which source produced each appointment, with buyers and sellers apart.
Our Lead Generation Process
From Your First Offer to Booked Appointments in Five Steps
You approve each offer, page, and campaign before it runs. After launch, every lead is traced back to its source and campaign.
What's Included
What You Get: Exclusive Real Estate Leads
One monthly program covers the offers, the ads, the pages, and the follow-up. Your budget goes from your card straight to Google or Meta, not through us.
Compare Options
DeveloperLook vs Portal Lead Programs vs Running Ads Yourself
Real estate lead generation companies sell very different things. Portal programs suit agents who want ready demand, and running ads yourself suits tight budgets. Here's where each breaks down.
| Feature | DeveloperLookBest fit | Portal lead program | Running ads yourself |
|---|---|---|---|
| Who owns the lead | You, in your CRM | The portal's terms apply | You do |
| How you pay | Monthly fee plus ad spend | Up front or at closing | Ad spend plus your hours |
| First reply speed | Automatic, within a minute | Set by the portal | When you check your phone |
| Housing ad rules | Set up for you | Handled by the portal | Easy to get wrong |
| Seller offers | Valuation offers built | Little control over offers | Whatever you can build |
| Time to start | 2 to 4 weeks | Days, once approved | Same day |
| Reporting depth | Results by lead source | The portal's dashboard | Ad reports, no CRM link |
| Lowest monthly cost | From $850 plus ad spend | Varies by market | Lowest, paid in your time |
DeveloperLook
Portal lead program
- Who owns the lead
- DeveloperLook: You, in your CRMPortal lead program: The portal's terms apply
- How you pay
- DeveloperLook: Monthly fee plus ad spendPortal lead program: Up front or at closing
- First reply speed
- DeveloperLook: Automatic, within a minutePortal lead program: Set by the portal
- Housing ad rules
- DeveloperLook: Set up for youPortal lead program: Handled by the portal
- Seller offers
- DeveloperLook: Valuation offers builtPortal lead program: Little control over offers
- Time to start
- DeveloperLook: 2 to 4 weeksPortal lead program: Days, once approved
- Reporting depth
- DeveloperLook: Results by lead sourcePortal lead program: The portal's dashboard
- Lowest monthly cost
- DeveloperLook: From $850 plus ad spendPortal lead program: Varies by market
DeveloperLook
Running ads yourself
- Who owns the lead
- DeveloperLook: You, in your CRMRunning ads yourself: You do
- How you pay
- DeveloperLook: Monthly fee plus ad spendRunning ads yourself: Ad spend plus your hours
- First reply speed
- DeveloperLook: Automatic, within a minuteRunning ads yourself: When you check your phone
- Housing ad rules
- DeveloperLook: Set up for youRunning ads yourself: Easy to get wrong
- Seller offers
- DeveloperLook: Valuation offers builtRunning ads yourself: Whatever you can build
- Time to start
- DeveloperLook: 2 to 4 weeksRunning ads yourself: Same day
- Reporting depth
- DeveloperLook: Results by lead sourceRunning ads yourself: Ad reports, no CRM link
- Lowest monthly cost
- DeveloperLook: From $850 plus ad spendRunning ads yourself: Lowest, paid in your time
Projects We've Built
Property Sites From Our Portfolio
Property website designs we have built. Our campaign pages follow the same habits: one clear offer, a short form, and fast loading on phones.
Heritage Real Estate Website Design
- Real Estate
- Website
HavenHues Real estate Website
- Real Estate
- Website
Ventr Real Estate Website Design
- Real Estate
- Website
Comfea Real estate Website Design
- Real Estate
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and lead tools for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Teams Hand Us Their Lead Flow
Leads get lost in the handoffs: ad to page, page to CRM, CRM to agent. These habits keep each handoff tested, measured, and yours.
Housing rules set first
Leads land in your CRM
A reply within a minute
Buyers and sellers apart
Your accounts from day one
Straight talk on budgets
Overview
Who runs real estate lead generation for agents and teams?
DeveloperLook runs real estate lead generation for agents, teams, and brokerages. We manage Google and Meta campaigns inside the housing ad rules, build the landing pages, and send every inquiry to your CRM with an automatic first reply. Programs start at $850 per month plus ad spend you pay directly. The first campaign goes live in 2 to 4 weeks, and every account and lead stays yours.
- Starting price
- From $850 USD per month, plus ad spend
- Typical timeline
- Campaigns live in 2 to 4 weeks
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- Monthly report and strategy call
4 more facts
- Service
- Real estate lead generation (ads, pages, follow-up)
- Platforms
- Google, Meta, and the CRM you use
- Built with
- GA4, Tag Manager, Twilio, CRM APIs
- Communication
- Calls in US, UK, and AU business hours
You pay for introductions every month. The buyers still feel like the portal's customers, and you want leads that start with you.
Your team gets web leads from five sources, and nobody knows which ad produced last quarter's closings. You need source tags and area routing.
You'd rather win listings than chase buyers, but your ads bring renters. You need a seller offer, like a home valuation, with campaigns around it.
Your brokerage recruits agents who need first deals. You want an office-run program of lead generation for real estate agents, with fair routing.
You market realtors and need a partner who knows Meta's housing category, Google's housing limits, and CRM routing. We run it under your brand.
Your budget can't cover our $850 monthly fee plus a steady ads budget. Campaigns need a few months of data to improve, so referrals and reviews come first.
You want a set number of leads or a fixed price per lead. We don't sell leads or promise volumes, so a pay-per-lead vendor suits you better.
You only need a seller tool for ads you already run. Home Valuation Lead Magnet Development builds that tool as a one-time project.
You mainly want buyers to see a monthly payment on your listings. Mortgage Calculator Development for Websites covers that build without campaigns.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Monthly Prices for Your Lead Program
These are monthly starting points in USD. Your plan depends on your campaign count, platforms, and agents sharing leads, and you get a fixed proposal after a free lead source audit.
Starter Campaign
For solo agents running one buyer or seller offer on Google or Meta.
$850/month
- One buyer or seller campaign
- 1 landing page built in month one
- Housing category setup and tracking
- Automatic reply and agent alert per lead
- Leads sent to your CRM with source tags
- Monthly report and strategy call
Two-Sided Program
For agents and small teams running both buyer and seller offers on Google and Meta.
$1,450/month
- Everything in Starter Campaign
- A buyer and a seller campaign
- Google and Meta both covered
- 2 pages, one with a home valuation offer
- Nurture texts and emails for old registrations
- Call tracking and tuning every 2 weeks
Team Lead Engine
For teams and brokerages routing leads to several agents across areas.
$2,200/month
- Everything in Two-Sided Program
- Local Services Ads, where available
- Up to 4 area or listing pages
- Routing by area and agent in your CRM
- Weekly tuning and a live lead dashboard
For Agencies
White-Label Lead Campaigns for Agencies With Realtor Clients
You own the client relationship. We run the campaigns, pages, and CRM follow-up behind your brand, inside Google's and Meta's housing rules. Reports use your template, so your realtor clients see your agency's work.
Stay client-facing
Housing rules handled
Senior campaign work
Flexible capacity
How the partnership works
Send the client's goals, market, and current lead sources, and we reply with a plan and price.
We set up the offers, pages, campaigns, and CRM routing under your agency's brand.
We tune the campaigns every month and send white-label reports for you to present.
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We run campaigns where your buyers and sellers search and scroll, then trace each click to the appointment it produced.
- Google Ads
- Google Local Services Ads
Meta (Pixel, Conversions API)
Google Tag Manager
Google Analytics (GA4)
WordPress
Webflow
Next.js
Figma
- Follow Up Boss
HubSpot
Twilio
Zapier
n8n
Google Sheets- Looker Studio
- Call tracking
Slack lead alerts
FAQ
Frequently Asked Questions
Straight answers on cost, lead ownership, housing ad rules, and follow-up for agents and teams.
Our programs start at $850 per month for one buyer or seller campaign, plus the ad spend you pay Google or Meta directly. The Two-Sided Program is $1,450 per month, and team programs with area routing start at $2,200 per month. We add no markup to your ad spend.
Cost per lead depends on your market, price point, and offer, so we won't quote one before testing. Seller campaigns usually need a stronger offer, like a home valuation, because fewer owners are ready to list at any moment. We track each side separately from week one and move budget toward signed clients.
Most programs go live in 2 to 4 weeks. The lead source audit takes about a week, offers and pages take 1 to 2 weeks, and campaign setup follows. Treat your first month as learning, because costs settle only after the campaigns gather a few weeks of real inquiries.
Portal leads are introductions you buy on the portal's terms, while exclusive leads come from your own ads, pages, and search. With Zillow Premier Agent, Zillow picks the partner agent for each buyer and charges an advertising fee up front or a referral fee at closing. Exclusive, inbound real estate leads reach your CRM with their full history.
Agent websites convert when each page makes one offer to one audience. Buyers register to save searches or get new-listing alerts, and sellers trade an address for a home valuation. We keep forms to 3 or 4 fields, add a consent checkbox for texts, and tag each lead as a registration or seller inquiry.
Nurture sequences react to what a buyer does instead of sending everyone one newsletter. A quiet registration who saves a search or views a listing twice gets a relevant text or email, and your agent gets a call task. Texts go only to contacts who opted in.
We run every campaign in the housing category each platform requires. Meta limits age, gender, postal code, exclusion, and lookalike targeting for housing ads reaching the US, Canada, and parts of Europe. Google blocks age, gender, parental status, marital status, and ZIP code targeting in the US and Canada. So we target by city or radius.
Follow Up Boss, HubSpot, Salesforce, and most CRMs with an API. For Follow Up Boss we use its events endpoint, which its documentation names as the way to add new leads so action plans start. Zapier covers CRMs that only accept emailed leads, and every lead carries its source and campaign.
Yes, everything stays with you. Ad accounts, pixels, pages, and lead records sit under your business from day one, and we work through access you can remove anytime. If you stop, you keep the campaign history, the pages, and every lead, plus a short handover call.
Each month we review your leads, cut ads that don't book appointments, and test one new offer or page change. You get a report with cost per lead and cost per appointment by source, plus a strategy call. Tuning runs every 2 weeks on the Two-Sided Program and weekly on the Team Lead Engine.
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.