Page designs for B2B buyers
Figma designs for your homepage, solution, pricing, and resource pages, planned around your sales stages.
The Problem
Your CRM Lives in HubSpot, but Your Website Still Works Against It
Most B2B sites were built before the team moved to HubSpot. The gap shows up in forms, tracking, and every page marketing can't publish alone.
01 · Lost lead data
Form leads arrive in the CRM without their source.
Native HubSpot forms map every field to CRM properties and keep source tracking.
02 · Developer queue
Every new page layout waits on a developer.
Drag-and-drop areas and modules let marketers build layouts from approved parts.
03 · Generic pages
Returning customers see the same page as strangers.
Smart content swaps headlines and offers by lifecycle stage or list.
04 · Two platforms
You pay for WordPress upkeep and HubSpot at once.
We move pages and posts onto HubSpot CMS with a redirect for each URL.
Your sales team lives in HubSpot, but the website runs on WordPress with a forms plugin. Leads arrive without their source, so attribution reports guess. Marketing wants a new landing page by Thursday, and the theme needs a developer for any layout change. Personalized content for returning customers stays a slide in a strategy deck. Meanwhile, you pay for two platforms and maintain plugins that HubSpot already replaces.
We start with your HubSpot portal: properties, lists, forms, and the pages you publish most. Then we build a theme with drag-and-drop areas and modules shaped around those pages, so marketers assemble layouts from approved parts. Forms map straight to CRM properties. Smart content shows different headlines or offers by lifecycle stage. Your team launches pages in HubSpot, not in a developer's queue.
Modules your marketers edit
Drag-and-drop sections and modules built for the pages your team publishes most often.
Forms mapped to CRM properties
Every field lands on the right contact property, with campaign source tracking left intact.
Smart content by lifecycle stage
Headlines, offers, and calls to action change for leads, customers, and partners.
Our HubSpot Website Design and Development Process
From Portal Review to Live HubSpot Site in Five Clear Steps
You approve the sitemap and designs, preview every template inside your own portal, and build a practice page before the site goes live on your domain.
We review your HubSpot portal, current site, forms, and tracking. You get a list of what to keep, what to rebuild, and which HubSpot tier your plans need, plus a fixed quote.
What's Included
What You Get With HubSpot CMS Development
Every project covers design, the theme, CRM-connected forms, personalization, migration, and launch, built inside your own HubSpot portal and sized to the pages you publish.
Compare Options
DeveloperLook vs Freelancer vs DIY Template
A marketplace template gets a simple HubSpot site live fast, and a freelancer can be cheaper for small changes. Here's where each holds up for your team.
| Feature | DeveloperLookBest fit | Freelancer | DIY template |
|---|---|---|---|
| Upfront cost | From $1,100, fixed scope | Often cheaper per hour | Template fee plus your time |
| Speed to launch | 2 to 10 weeks | Depends on availability | Days for a simple site |
| Custom modules | HubL modules for your pages | Depends on HubL skills | Only what the theme ships |
| CRM forms | Mapped to your properties | Often basic mapping | Default form fields |
| Smart content | Rules by lifecycle stage | Sometimes set up | Set up yourself |
| Migration | Pages, posts, and 301s | Usually quoted extra | Manual copy and paste |
| Editor training | Recorded module walkthrough | Informal handover | Theme docs only |
| Ownership | Theme in your portal | Theme in your portal | Licensed template |
DeveloperLook
Freelancer
- Upfront cost
- DeveloperLook: From $1,100, fixed scopeFreelancer: Often cheaper per hour
- Speed to launch
- DeveloperLook: 2 to 10 weeksFreelancer: Depends on availability
- Custom modules
- DeveloperLook: HubL modules for your pagesFreelancer: Depends on HubL skills
- CRM forms
- DeveloperLook: Mapped to your propertiesFreelancer: Often basic mapping
- Smart content
- DeveloperLook: Rules by lifecycle stageFreelancer: Sometimes set up
- Migration
- DeveloperLook: Pages, posts, and 301sFreelancer: Usually quoted extra
- Editor training
- DeveloperLook: Recorded module walkthroughFreelancer: Informal handover
- Ownership
- DeveloperLook: Theme in your portalFreelancer: Theme in your portal
Projects We've Built
B2B and SaaS Websites We Have Built
Software, HR, and finance websites our team designed and built, with the lead forms, resource pages, and product pages B2B buyers expect.
Saasmo Recruiting Software Web Design & Development
- Technology
- HR & Staffing
- SaaS Platform
Oasic Finance SaaS Web Design & Development
- Finance
- SaaS Platform
- Dashboard
Herile HR and Project Management Platform Website
- Business
- Dashboard
- SaaS Platform
CognifyHR AI Recruitment Website and HR Dashboard
- HR & Staffing
- Technology
- Dashboard
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built B2B websites and platforms for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why B2B Marketers Trust Us With HubSpot Websites
A HubSpot site only pays off when your marketers actually use it. These habits keep the theme editable and your CRM data clean.
Marketplace theme when it fits
Some sites only need a good marketplace theme, styled well. If one covers your pages, we'll recommend it over a custom build that costs three times as much.
Modules with guardrails
Each module limits fonts, colors, and spacing to your brand options. Marketers get freedom to build pages without breaking the design system.
CRM properties come first
We map forms to the properties your sales team actually uses before designing a single field. Reports stay accurate from the first lead onward.
Honest tier advice
Some features need Content Hub Professional or Enterprise. We tell you which tier your plans require before you upgrade anything.
HubL code in version control
Theme code lives in Git and deploys through the HubSpot CLI. Every change has a history, and nothing gets edited blind in the design manager.
Everything stays in your portal
Templates, modules, and content sit in your HubSpot portal from day one. If you change agencies later, nothing needs rebuilding.
Overview
What does HubSpot website design and development include?
DeveloperLook handles HubSpot website design and development for B2B teams that already run their marketing on HubSpot. We build themes with drag-and-drop modules, map forms to CRM properties, set up smart content, and move sites from WordPress with redirects. Projects start at $1,100, take 2 to 10 weeks, and your marketers edit every page.
DEVELOPERLOOK
Project facts · HubSpot Website Design and Development
- Service
- HubSpot Website Design and Development (themes, modules, CRM forms, migrations)
- Typical timeline
- Theme launches 2 to 3 weeks, custom builds 5 to 10 weeks
- Platforms
- HubSpot Content Hub, Marketing Hub, and Sales Hub
- Built with
- HubL, HubSpot CLI, HubDB, JavaScript, and HubSpot CMS APIs
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, based on your plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,100 USD, fixed scope after a free portal review
Reviewed 7 Oct 2026 by Saimul Islam
Good fit
B2B teams already paying for HubSpot
Your CRM and email already live in HubSpot, but the website sits on WordPress, so leads arrive through a plugin that drops fields.
Marketers tired of developer tickets
You need a campaign page live by Thursday, and your current site needs a developer for anything beyond swapping text.
Companies planning a HubSpot website migration
You've decided on a HubSpot website migration and need pages, blog posts, and URLs moved without losing the search traffic they earned.
Buyers comparing HubSpot partners
You're comparing freelance HubSpot website designers with a HubSpot website design agency, and you want fixed prices before you pick one.
Agencies with HubSpot clients
Your agency sold a HubSpot site to a client and needs a HubSpot CMS developer to build the theme under your brand.
Not a fit
Not using HubSpot's CRM
You don't use HubSpot for CRM or email and don't plan to. A self-hosted site fits better, so see our WordPress Development Services page.
Portal setup comes first
Your real gap is pipelines, properties, and messy contact data inside HubSpot. Our HubSpot Implementation Consulting page covers that before any website work.
Budget under $1,100
Your budget is under $1,100 for a simple site. A free marketplace theme and HubSpot's drag-and-drop editor can get it live without us.
Large product catalog
You sell hundreds of products with carts and shipping rules. HubSpot's commerce tools handle payments and quotes, so our Shopify HubSpot Integration page fits better.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for HubSpot Website Design and Development
These are starting points in USD. Your final price depends on the number of templates, custom modules, and pages to migrate, and you get a fixed proposal after a free portal review.
For teams launching a HubSpot site on a well-built marketplace theme, styled to their brand.
$1,100one-time, USD
- Marketplace theme styled to your brand
- Up to 8 pages built with drag-and-drop sections
- HubSpot forms mapped to CRM properties
- Domain, SSL, and redirects connected
- Editor walkthrough for your marketers
- 30 days of post-launch support
Recommended
For B2B sites that need custom designs, their own modules, and a move off another platform.
$3,300one-time, USD
- Everything in Theme Launch
- Custom theme with up to 15 templates and HubL modules
- Blog and landing page templates
- Smart content rules on key pages
- Migration of up to 50 pages with 301 redirects
- 60 days of post-launch support
For larger sites with resource libraries, gated content, and full migrations onto HubSpot CMS.
$6,400one-time, USD
- Everything in Custom HubSpot Theme
- HubDB listings for resources, locations, or team pages
- Member-only pages with private access groups
- Full migration of up to 300 pages and blog posts
- Multi-language page variations
- 90 days of post-launch support
For Agencies
White-Label HubSpot Website Development for Agencies
You own the client relationship. We supply the HubSpot engineering behind it: themes, HubL modules, CRM-connected forms, and migrations, delivered under your brand. Your strategists keep the client conversation while our developers work inside the client's portal.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the designs, the client's portal access, and the pages and forms in scope.
- Client needs
- You share the details
- Details received
We scope and quote
You get a module list, the tier requirements, and a fixed price to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and hand off
We build in the client's portal, test the forms, and hand over a walkthrough.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Template previews and launch notes go out under your agency's name.
HubL and CLI skills
Developers who build themes locally with the HubSpot CLI and keep them in Git.
Fixed quotes to resell
A clear price per template, module, and migrated page that you can mark up.
Flexible capacity
Extra developers when several client portals launch in the same month.
The Right Technology for Your Project
Technology Stack
We build with HubSpot's own developer tools first, then add design and front-end tools that keep the theme fast and easy for marketers to edit.
HubSpot- HubL
- HubDB
Node.js
Figma
Sketch
Lighthouse
PageSpeed Insights
HTML5
CSS3
JavaScript- Sass
Google Analytics (GA4)
Google Tag Manager
Google Search Console
WordPress- GitHub
FAQ
Frequently Asked Questions
Straight answers on HubSpot website costs, timelines, hosting, migration, and personalization.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's HubSpot builds start at $1,100 for a marketplace theme styled to your brand with up to 8 pages. A custom theme with up to 15 templates and a 50-page migration starts at $3,300. Larger sites with HubDB listings, gated content, and full migrations start at $6,400. HubSpot bills your Content Hub subscription separately.
HubSpot website development takes 2 to 3 weeks for a theme launch and 5 to 10 weeks for a custom theme. Migrating a few hundred pages adds 1 to 2 weeks. Most of the time goes into designing templates and building modules that your marketers can rearrange without breaking the layout.
Yes. HubSpot's Content Hub, formerly CMS Hub, is a full website platform with themes, templates, blogs, and landing pages. Developers build themes with HubL and modules, and marketers edit pages in a drag-and-drop editor. Because the site shares a database with your CRM, forms and personalization work without plugins.
Yes, HubSpot hosts every site built on Content Hub. Hosting, a content delivery network, and SSL certificates are included, so there's no server for you to patch. You connect your own domain in HubSpot's settings. The trade-off is control: you can't install server software or run code outside HubSpot's own tools.
Migrating to HubSpot CMS starts with a URL inventory and a template plan. We rebuild your design as a HubSpot theme, import blog posts and pages, and recreate forms in HubSpot. Every changed URL gets a 301 in HubSpot's URL redirects settings, and we test forms and tracking before switching your domain.
HubSpot websites are a strong fit for B2B companies that already use HubSpot's CRM and marketing tools. You get native forms, attribution, and smart content without plugins. They're a weaker fit for complex web apps or large stores, and the subscription costs more than self-hosted WordPress. We'll tell you which side of that line you're on.
Yes, a single-page scrolling site works well on HubSpot. We build one template with drag-and-drop sections and anchor links, so the menu jumps to each section. Your marketers can reorder or add sections later. For search, we usually add a few separate pages too, because one page can only rank for a narrow set of queries.
Yes, HubSpot calls it smart content. Website pages need Content Hub Professional or Enterprise, and marketing emails need Marketing Hub Professional or Enterprise. Rules can change content by list membership, lifecycle stage, country, device, or language. We set up rules for your key pages and test each variation before launch.
You need a HubSpot website developer when your pages need modules a template doesn't ship, HubDB listings, or CRM-driven content. Templates handle standard layouts well. Custom work starts with a resource library filtered by topic, a partner directory, or member-only pages, which need HubL and Content Hub Professional or higher.
You do. The theme, modules, and content live in your HubSpot portal, and the source code sits in your Git repository. Your plan includes 30 to 90 days of fixes after launch. Later, your team edits pages alone, and any HubSpot website agency or developer can pick up the documented theme.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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