02Our Post-Purchase Automation Process
From Flow Review to Live, Segmented Sequences
You see the trigger events, timing and segmentation before development starts.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, including email and SMS automation like this one.
Ready to bring customers back after their first order? ⚡ Get a free quote!
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06What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built post-purchase flows for.
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We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
150+
Projects shipped
10+
Years in development
Top 3%
Upwork Top Rated Plus
5★
Average review score
07Work Culture
Why Businesses Trust Us With Their Post-Purchase Flows
A win-back email sent too late or a reorder reminder with bad timing gets ignored, so we build around your actual repurchase cycle. These are the habits we bring to every project.
Timed to your repurchase cycle
Reorder reminders and win-back flows timed to when your customers actually buy again, not a generic default.
Triggered from real events
Order, shipping and delivery events drive the sequence, not just time since purchase.
Segmented by what they bought
Different follow-up for different products or order values, not one message for everyone.
Short and single-purpose
Win-back and reminder emails built to be read, not skimmed past.
Built where you already are
Klaviyo if that's your platform, or wherever you already send email and SMS.
Measured after launch
We track reactivation and reorder rates, not just that the flow sent.
08Overview
Which post-purchase emails and SMS should every store send?
DeveloperLook builds post-purchase email and SMS sequences that trigger from order, shipping and delivery events, most often in Klaviyo. That includes reorder reminders timed to your typical repurchase cycle, win-back flows that trigger before a customer fully lapses, and segmentation by product or order value so the right message reaches the right buyer. Projects start from $499, most live in 1 to 2 weeks.
- Service
- Post-purchase email and SMS automation
- Starting price
- From $499 USD, fixed scope after a flow review
- Typical timeline
- 1 to 2 weeks
- Platform
- Klaviyo, or your existing email/SMS platform
- Built with
- Order, shipping and delivery event triggers, product and order-value segmentation
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional monitoring retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses with no post-purchase follow-up at all
Customers get an order confirmation and nothing else until they think to come back on their own.
Businesses whose reorder timing is guesswork
You know repeat purchases matter but don't have a system reminding customers when they're due to reorder.
Businesses losing lapsed customers quietly
Customers stop buying and there's no flow that reaches out before they're gone for good.
Businesses wanting messages tailored to what was bought
You want different follow-up for a consumable versus a one-time purchase, not one generic sequence for everyone.
Businesses that already use Klaviyo but haven't built this out
You have Klaviyo connected but the post-purchase flows beyond order confirmation were never built.
Not a fit for
You need the core Klaviyo platform connected to your store first. Our Klaviyo Shopify Integration service covers that setup.
You're trying to recover carts before checkout completes, not follow up after purchase. Our Abandoned Cart Recovery Setup service is scoped to that pre-purchase flow.
You want a broader process audit before committing to specific flows. Our Business Process Automation Services covers that assessment first.
You already know exactly which workflow tool you want this built in outside of email/SMS platforms. Our n8n, Make and Zapier automation experts service covers that tool-specific work.
11The Right Technology for Your Project
Technology Stack
We build in Klaviyo most often, or whichever email and SMS platform you already use.
No tools available for the selected category.
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12FAQ
Frequently Asked Questions
Straight answers on reorder reminders, win-back flows, and segmentation.
Which post-purchase emails and SMS should every store send?
At minimum: an order confirmation, shipping and delivery updates, a follow-up asking for a review or feedback, and either a reorder reminder or a win-back flow depending on whether the product is consumable or one-time.
How do I set up reorder reminders automatically?
We time the reminder to your product's typical repurchase cycle, for example around day 45 for a 30-day consumable, so it reaches the customer before they've already reordered elsewhere or forgotten.
How do win-back triggers work?
A win-back flow triggers once a customer passes roughly 1.5 to 2 times their usual time between orders. It typically runs as a short sequence: a plain reminder first, then an incentive, then a final urgency message, spaced 10 to 14 days apart.
How much does email and SMS automation setup cost?
Projects typically start from $499 for a core set of post-purchase flows, and scale with the number of sequences, segmentation rules, and channels involved.
Can sequences trigger from order, shipping and delivery events?
Yes. Flows can trigger off a placed order, a shipping update, or a delivery confirmation, so the right message goes out at the right moment in the fulfillment process, not just on a fixed timer.
Which platform should I use (Klaviyo or another)?
Klaviyo is what we build in most often for Shopify stores because of how deeply it integrates with order and product data, but we'll work with whatever email or SMS platform you're already using if switching doesn't make sense.
How do you segment by product or order value?
We build split conditions based on what was purchased, how many items, or the order total, so a high-value buyer or someone who bought a specific product gets a different sequence than everyone else.
How long does a full post-purchase setup take?
A core set of flows typically takes 1 to 2 weeks. Adding more segmentation or additional channels like SMS usually adds a few extra days.