02Our Retention Process
From Teardown to Ecommerce Customer Retention Strategies That Bring Buyers Back
You see where customers drop off before we recommend a single change.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, including retention features that turn buyers into repeat customers.
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LET'S DISCUSS
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
07Work Culture
Why Brands Trust Us With Retention
Customer retention in ecommerce costs less than finding new buyers, so we look for the biggest leaks first. These are the habits we bring to every project.
Teardown before tactics
We find the real leak before proposing any fix.
Ranked by impact
You see which fixes are worth doing first and why.
Whole journey in view
We look at loyalty, email and subscriptions together, not in silos.
Fixed scope
You know what you get and what it costs before we start.
Built with your team
We work alongside your marketers and share what we learn.
Measured on repeat revenue
Success is second-purchase rate, not vanity numbers.
08Overview
How can an ecommerce store improve customer retention?
DeveloperLook runs a retention teardown across loyalty, Klaviyo flows and subscriptions, then prioritizes fixes by impact, since retention improvements typically move valuation 3 to 5 times more than CAC reductions. Second-purchase conversion is the key lever: once a customer buys twice, retention often reaches 85 to 90%. Teardowns start from $899, initial fixes go live within 30 days.
- Service
- Ecommerce customer retention services
- Starting price
- From $899 USD for a full retention teardown, implementation quoted after
- Typical timeline
- Teardown in 1 to 2 weeks, initial fixes live within 30 days
- Platform
- Shopify, across loyalty, Klaviyo and subscription tools
- Built with
- Retention audit framework, LTV to CAC measurement, flow and loyalty analysis
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional monitoring retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses scaling ad spend without knowing if retention can support it
You're increasing acquisition spend but haven't checked whether repeat purchases justify it.
Businesses unsure whether to invest in loyalty, flows or subscriptions first
You know retention matters but don't know which feature moves the needle first.
Businesses wanting an outside audit of loyalty, flows and subscriptions together
Each piece exists separately, but nobody has assessed them as one retention system.
Businesses wanting to measure LTV to CAC before and after changes
You want a clear before-and-after number to justify the investment.
Businesses stuck around a low second-purchase rate
Customers buy once and don't come back, and you're not sure why.
Not a fit for
You already know exactly which single feature you need, like a loyalty program or a Klaviyo flow build. Our Loyalty Program Development and Klaviyo Expert Flow Setup services cover those individually.
You want ongoing Klaviyo campaign management rather than a cross-channel retention audit. Our Klaviyo Agency service covers that.
You need failed payment recovery or dunning management for subscription billing specifically. Our Failed Payment Recovery and Dunning Management service is scoped to that.
You want lighter engagement features like a wishlist or gamification rather than a full retention audit. Our Ecommerce Gamification Development service covers that.
09Pricing
Transparent Starting Prices for Ecommerce Customer Retention
These are starting points in USD. Your final price depends on what the teardown finds, and you get a fixed proposal after the initial audit.
11The Right Technology for Your Project
Technology Stack
We work across Klaviyo, your loyalty program and subscription app so retention fixes reinforce each other.
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How can an ecommerce store improve customer retention?
Run a teardown across loyalty, email flows and subscriptions to find the gaps, then prioritize fixes by impact, usually starting with the flows and offers that improve second-purchase conversion.
What is a good repeat purchase rate for ecommerce?
Second-purchase rates vary by vertical, roughly 30 to 40% for supplements, 25 to 35% for beauty, and 15 to 25% for fashion. Once a customer buys a second time, retention often jumps to 85 to 90%.
Which retention features should I build first (loyalty, flows, subscriptions)?
Core Klaviyo flows like welcome, cart abandonment, browse abandonment and post-purchase come first since they're foundational. Loyalty programs and subscriptions layer on top once those flows are solid.
How much do retention services cost?
A full retention teardown starts from $899. Implementation of the recommended fixes, like a loyalty program or flow rebuild, is quoted separately based on scope.
How do I lower CAC by increasing repeat orders?
Retention improvements typically move valuation 3 to 5 times more than CAC reductions. Moving second-purchase conversion from 20% to 30%, for example, can lift effective LTV by roughly 50% without spending more on acquisition.
Can you run a retention teardown of my store?
Yes. We audit your loyalty program, Klaviyo flows and subscription setup together, benchmark against your own baseline, and hand back a prioritized list of what to fix first.
How do you measure LTV to CAC after changes?
A healthy ratio is 3 to 1 or higher, with 4 to 1 or more for brands actively scaling. We track this before and after retention changes so the impact is measurable.
How long until retention changes show results?
A teardown takes 1 to 2 weeks, with initial fixes live within 30 days. Meaningful LTV movement usually shows up over the following purchase cycles as repeat orders increase.