Neighborhood and building pages
Pages for the subdivisions, condo buildings, and new construction communities you actually sell, with local detail.
The Problem
Portals Own the Searches in Your Own City
It shows the day you search your own town. Zillow, Realtor.com, and Redfin fill the first results, and your site repeats the same MLS feed as every agent.
01 · Portal pages
Portals take the whole first page for homes in your town.
Pages target what portals serve poorly: subdivisions, condo buildings, and new construction.
02 · Swapped names
Your area pages repeat one paragraph with the name swapped.
Neighborhood and building pages come from your local knowledge, not a feed.
03 · Estimate tools
Owners asking what their home is worth land on a portal tool.
Seller pages answer pricing, timing, and selling questions before an estimate tool does.
04 · Unknown results
You can't tell which pages start real conversations.
Every organic lead carries a source tag in your CRM.
You type homes for sale and your town into Google. The portals take the whole first page. So you pay them for buyer leads from your own market. Your site has a search bar, and your area pages repeat one paragraph with the name swapped. Owners who ask what their home is worth land on a portal's estimate tool. Every month without a plan, another agent's guide becomes the page Google trusts for your farm area.
We start with the searches portals serve poorly: subdivisions, condo buildings, new construction, and seller questions about your town. Then we fix the technical basics, write pages from your local knowledge, and earn links from local sources. Every organic lead gets a source tag in your CRM. You see which pages start conversations, not just visits.
Pages portals can't copy
Neighborhood, building, and subdivision pages built from what you know, not a syndicated feed.
Seller questions answered
Pages that answer pricing, timing, and selling questions before an estimate tool does.
Leads traced to closings
Each organic lead carries a source tag, so every closing points back to the page behind it.
Our Agent SEO Process
From Market Audit to Organic Closings in Five Steps
You see the keyword map before we write, approve each page before it goes live, and get monthly reports that tie pages to leads.
We check your site's technical health, your IDX setup, and which neighborhood searches already bring visits. You get a findings list, the searches worth targeting, and a fixed monthly price.
What's Included
What You Get With SEO for Real Estate Teams
Every plan covers technical fixes, new pages each month, and lead tracking. Larger plans add local links, search pages, and agent pages for brokerages.
Compare Options
DeveloperLook vs Portal Leads vs a Platform SEO Add-On
Portal leads arrive fast, and a platform's SEO add-on is cheap and simple. Here's what each gives you, and what's left when you stop paying.
| Feature | DeveloperLookBest fit | Portal lead program | Platform SEO add-on |
|---|---|---|---|
| First leads | Months, then compounding | Days after you pay | Slow without content |
| Lead ownership | You, in your CRM | Shared or referral-fee leads | You, on their platform |
| Area pages | Written from your knowledge | The portal's own pages | Template text per area |
| Seller searches | Pages for owner questions | Portal estimate tools | Rarely covered |
| Listing search pages | Crawlable where supported | Not your pages | Depends on the vendor |
| Wording review | Checked for steering language | Not your content | Up to you |
| When you stop paying | Pages keep working | Leads stop | Content tied to the platform |
| Typical cost | From $900 per month | Per lead or per closing | Low monthly fee |
DeveloperLook
Portal lead program
- First leads
- DeveloperLook: Months, then compoundingPortal lead program: Days after you pay
- Lead ownership
- DeveloperLook: You, in your CRMPortal lead program: Shared or referral-fee leads
- Area pages
- DeveloperLook: Written from your knowledgePortal lead program: The portal's own pages
- Seller searches
- DeveloperLook: Pages for owner questionsPortal lead program: Portal estimate tools
- Listing search pages
- DeveloperLook: Crawlable where supportedPortal lead program: Not your pages
- Wording review
- DeveloperLook: Checked for steering languagePortal lead program: Not your content
- When you stop paying
- DeveloperLook: Pages keep workingPortal lead program: Leads stop
- Typical cost
- DeveloperLook: From $900 per monthPortal lead program: Per lead or per closing
Projects We've Built
Real Estate Projects We Have Built
Agent and brokerage websites we designed and built. SEO programs work best on a fast, crawlable site like these.
Comfea Real Estate Website Design
- Real Estate
- Dashboard
- Website
DWLFNDR Real Estate Website
- Real Estate
- Dashboard
- Website
Heritage Real Estate Website Design
- Real Estate
- Dashboard
- Booking System
VENTR Real Estate Website Design
- Real Estate
- Dashboard
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and improved websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Agents Trust Us With Their Search Traffic
Content for agents carries fair housing risk and competes with portals. These habits keep your pages accurate, local, and worth ranking.
Places, not people
Neighborhood pages describe homes, streets, parks, and market data, not who lives there. That keeps your content clear of fair housing steering language.
Your local knowledge first
We interview you about the areas you sell before writing a word. Portals can't copy what only a working agent knows about a street.
One page per search
Each page targets its own search, so your pages don't compete for the same result. Near-duplicate area pages get merged instead of multiplied.
Leads over rankings
Rankings are a means, not the goal. We report which pages started conversations and closings, so you judge the program by business.
No portal-sized promises
We won't promise to beat Zillow for your whole city. We'll show you the searches you can win and how long each one takes.
Your pages stay yours
Content, accounts, and tracking live on your site and in your own logins. If you stop the program, every page keeps working.
Overview
Who offers real estate SEO for agents and brokerages?
DeveloperLook is a real estate SEO company for agents, teams, and brokerages that want buyer and seller leads from their own site. The monthly program covers technical fixes, neighborhood and seller pages, local links, and CRM lead tracking. Plans start at $900 per month, fixes land in 2 to 4 weeks, and leads build over 6 to 12 months.
DEVELOPERLOOK
Project facts · Real Estate SEO Services
- Service
- Real Estate SEO Services (technical, content, links)
- Typical timeline
- Fixes in 2 to 4 weeks, leads in 6 to 12 months
- Platforms
- WordPress, Webflow, and IDX-powered agent sites
- Built with
- Search Console, GA4, Semrush, CRM tags
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly lead and rankings report on every plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Solo agents paying for portal leads
Your portal bill keeps rising. Your own website hasn't produced a seller inquiry since it launched.
Teams farming several neighborhoods
Your team farms several neighborhoods, but each area page is a thin template, so neighbors land on a portal's page instead.
Brokerages with many agent pages
Your brokerage runs agent bios, office pages, and IDX search on one site, and none of it ranks beyond your brand name.
Condo and new construction specialists
You specialize in condo buildings or new construction, and buyers search those exact names long before they search for an agent.
Agencies with agent clients
Your agency sells websites to agents and needs a real estate SEO expert to run content, links, and reporting under your brand.
Not a fit
Map pack only
You only want to show up in the map pack for realtor near me searches. Local SEO for Real Estate Agents & Brokers is the narrower program.
Website needs a rebuild
Your website is outdated or doesn't capture leads at all. Fix that first with a rebuild from our website design team, then add SEO.
Rental owner leads
You manage rentals and want property owners as clients. Property Management SEO Services targets owners and investors instead.
Under $900 a month
Your budget is under $900 per month. Start with the fix list from our free audit and a one-time Google Business Profile setup.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Monthly Prices for Real Estate Search Engine Optimization
These are monthly starting points in USD. Your plan depends on your markets, pages per month, and IDX setup, and you get a fixed proposal after a free audit.
For one agent or team in one market that needs fixes and steady new pages.
$900/month
- Free SEO audit to start
- Technical fixes in the first month
- Keyword map for your market
- 2 neighborhood or seller pages a month
- Organic leads tagged in your CRM
- Monthly lead and rankings report
Recommended
For agents and teams competing across several neighborhoods with content and local links.
$1,350/month
- Everything in Market Foundation
- 4 pages or market updates a month
- Crawlable IDX search pages where supported
- Local link outreach each month
- Internal links across area pages
- Monthly strategy call
For brokerages and multi-market teams growing agent, office, and area pages together.
$2,200/month
- Everything in Neighborhood Authority
- 6 pages a month across markets
- Agent bio and office pages optimized
- Lead form tests on key pages
- Closings traced to organic leads
- Quarterly content plan
For Agencies
White-Label SEO for Agencies Serving Realtors
You own the relationship with your agent and brokerage clients. We supply the SEO behind it: audits, neighborhood pages, local links, and monthly reports that carry your brand, not ours.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's site, markets, and goals, plus CRM access for tracking.
- Client needs
- You share the details
- Details received
We audit and plan
You get the audit, the keyword map, and a fixed monthly price to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Publish and report
We publish pages and send branded monthly reports your client can read.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Reports and page drafts go out under your agency's name.
Agent-sourced content
We interview your client agents so pages carry real local knowledge.
Fair housing checks
Every page is screened for steering language before your client sees it.
Flexible capacity
Add agent clients before the spring market without hiring writers.
The Right Technology for Your Project
Technology Stack
We work in your site and your own accounts, and measure results with Google's tools and your CRM.
Google Search Console
Semrush
Google Analytics (GA4)
PageSpeed Insights
WordPress
Webflow
Cloudflare
Lighthouse
- IDX listing search
- Follow Up Boss
Google Tag Manager- CallRail
- Google Business Profile
- Zillow agent profile
- Apple Business Connect
- Yelp
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, competing with portals, neighborhood content, and fair housing wording.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our plans start at $900 per month for one market, with technical fixes and 2 new pages a month. The $1,350 plan adds 4 pages a month, crawlable search pages, and local link outreach. Brokerage programs start at $2,200 per month. You get a fixed proposal after a free audit.
Expect first organic leads from new pages in 3 to 6 months, and closings after that. Technical fixes land in 2 to 4 weeks. Many buyers and sellers start searching months before they're ready to talk, so a lead from spring may close in autumn. Plan on 6 to 12 months for steady lead flow.
Each month we publish the pages in your plan, fix new technical issues, and run link outreach. You review every draft before it goes live. The monthly report shows rankings, organic leads by page, and which leads booked appointments in your CRM, plus next month's page list.
You outrank them on narrow searches, not on broad ones like homes for sale in your city. Portals have far more listing pages and links than any agent site. They serve specific subdivisions, condo buildings, new construction communities, and local seller questions poorly. Those searches bring fewer visits but better leads.
Good SEO for realtors targets searches that signal a decision, not casual browsing. For sellers, that means questions about pricing, timing, and selling in your town. For buyers, it means specific areas, buildings, and home types, matched to listing search pages. We skip broad terms the portals own.
Neighborhood pages keep earning visits because the questions behind them come back every season. People ask what homes cost, what's nearby, how long the commute is, and what's being built. We refresh each page with new market data and your notes, so it stays accurate and keeps ranking year after year.
Individual listing pages rarely help, because the same listing text appears on every portal and every agent site in your MLS. Saved search pages for areas and price bands can help when your IDX provider renders them on your own domain. We check how your provider works before planning pages around it.
We describe places, not people. Pages cover homes, streets, parks, transit, and market data, with no wording that suggests who should live there. The Fair Housing Act bars housing ads that indicate a preference based on race, religion, familial status, or another protected class. Your broker still reviews final copy.
Your current site usually works. We need admin access, a way to add pages, and an IDX setup that doesn't block crawling. If your platform won't let us change titles, page structure, or templates, a rebuild costs less over time than working around it. We'll tell you after the audit.
You own all of it. Pages, content, and tracking live on your website and in your own Search Console, GA4, and CRM accounts. We work with the access you grant, and you can remove it at any time. If you stop, every page stays published and keeps working for you.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
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