Profile structure for agents
Agent and office profiles set up so each one follows Google's rules for individual practitioners.
The Problem
The Map Shows Your Brokerage, Not You
It happens on every realtor near me search. The map shows 3 profiles, and yours is missing, duplicated, or pinned to an office you rarely visit.
01 · Office profile
The map shows your brokerage office instead of you.
Agent and office profiles follow Google's practitioner rules, so they don't compete.
02 · Mismatched numbers
Your phone number differs across Zillow, Realtor.com, and the roster.
Name, phone, and address match on portals, directories, and your brokerage roster.
03 · Stale reviews
Your newest review came two closings ago.
Every client gets a review request after closing, with nothing offered.
04 · Vanity rankings
One ranking number hides where you actually appear.
A monthly rank grid shows where you appear, street by street.
A seller two streets from your last listing searches realtor near me. The map shows 3 profiles: your brokerage office, a team from across town, and an agent with far more reviews. Your own profile sits under the office address. Your phone number differs between Zillow, Realtor.com, and the brokerage roster. Your newest Google review came in two closings ago, because nobody sent the request. The seller calls someone else, and you don't know you were close.
We start by sorting out which profile should rank: yours, the office's, or both, following Google's rules for individual practitioners. Then we match your name, number, and address across portal profiles and directories, send a review request after every closing, and publish community pages for the areas you farm. A monthly rank grid shows where you appear, street by street, instead of one vanity ranking.
The right profile ranks
Agent and office profiles set up under Google's practitioner rules, so they help instead of compete.
Matching details everywhere
Your name, phone, and address identical on portals, directories, and your brokerage roster.
Reviews after every closing
A request goes to every client after closing, with nothing offered and nobody filtered out.
Our Map Pack Process for Agents
From Map Audit to Steady Seller Calls in Five Steps
Each step ends with something you can check: where you rank, which listings we fixed, and the review message your clients receive.
We map where you rank across your farm areas and check your profile, the office profile, and your portal listings. You get a snapshot of today, a fix list, and a fixed monthly price.
What's Included
What You Get With Local SEO Services for Real Estate
Every plan covers your profile, matching listings, review requests, and monthly grid tracking. Larger plans add neighborhood pages, reply drafts, call tracking, and office profiles.
Compare Options
DeveloperLook vs a Citation Service vs Brokerage Marketing
Citation services push your details to many directories at once, and brokerage marketing costs you nothing. Here's where each helps an agent, and where it stops.
| Feature | DeveloperLookBest fit | Citation service | Brokerage marketing |
|---|---|---|---|
| Profile structure | Agent and office profiles planned | Not included | Office profile first |
| Portal profiles | Matched by hand | Often not covered | Left to you |
| Directory listings | Core directories, fixed by hand | Many sites, fast | Office listings only |
| Review requests | After every closing | Not included | For the office |
| Neighborhood pages | Written for your farm | Not included | Brokerage-wide pages |
| Rank tracking | Grid across farm areas | Listing status only | Rarely for agents |
| Cost to you | From $800 per month | Low annual fee | Usually free |
| Who it builds | Your own name | Your listings | The brokerage brand |
DeveloperLook
Citation service
- Profile structure
- DeveloperLook: Agent and office profiles plannedCitation service: Not included
- Portal profiles
- DeveloperLook: Matched by handCitation service: Often not covered
- Directory listings
- DeveloperLook: Core directories, fixed by handCitation service: Many sites, fast
- Review requests
- DeveloperLook: After every closingCitation service: Not included
- Neighborhood pages
- DeveloperLook: Written for your farmCitation service: Not included
- Rank tracking
- DeveloperLook: Grid across farm areasCitation service: Listing status only
- Cost to you
- DeveloperLook: From $800 per monthCitation service: Low annual fee
- Who it builds
- DeveloperLook: Your own nameCitation service: Your listings
Projects We've Built
Agent Websites From Our Portfolio
Agent and brokerage sites we designed and built. Your profile links here, so a fast, clear site helps every map listing convert.
HavenHues Real Estate Website
- Real Estate
- Dashboard
- Website
VENTR Real Estate Website Design
- Real Estate
- Dashboard
- Website
Heritage Real Estate Website Design
- Real Estate
- Dashboard
- Booking System
Comfea Real Estate Website Design
- Real Estate
- Dashboard
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and improved websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Agents Trust Us With Their Map Listings
Map rankings for agents sit between Google's rules and brokerage policies. These habits keep your profile growing without risking a suspension.
Practitioner rules first
We check Google's rules for individual practitioners before touching any profile. An agent profile set up wrong can compete with your own office or get suspended.
Every closing gets asked
Every buyer and seller you close with gets the same review request, whatever their experience. Google's policy bars both incentives and asking only happy clients.
Your broker stays informed
Brokerages often have rules about agent profiles and advertising. We share the plan with your broker before any profile change goes live.
Grids over vanity rankings
A search from your own desk shows a flattering result. A grid across your farm area shows the real picture, block by block.
No pin promises
We can't move your pin to a town where you have no office, and we won't pretend otherwise. Area pages cover those towns instead.
Your profile stays yours
You keep ownership of the profile, every listing, and every review. We act only through manager access you can revoke, and nothing moves if you stop.
Overview
Who offers local SEO for real estate teams and brokerages?
DeveloperLook provides local SEO for real estate teams, brokerages, and solo agents who want calls from Google Maps. The monthly program covers profile setup under Google's practitioner rules, matching listings, review requests after every closing, community pages, and farm-area rank grids. Plans start at $800 per month, and map gains build over 3 to 6 months.
DEVELOPERLOOK
Project facts · Local SEO for Real Estate Agents & Brokers
- Service
- Local SEO for Real Estate Agents & Brokers (profiles, reviews)
- Typical timeline
- Fixes in 2 weeks, map gains in 3 to 6 months
- Platforms
- Google Business Profile, portal profiles, and your site
- Built with
- Grid tracking, Search Console, GA4, CallRail
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly rank grid report on every plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $800 USD per month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Agents under a brokerage address
Your brokerage outranks you. Your own profile shows the office address, and nearby searches land on the office instead.
Home-based agents
You work from home and meet clients at listings, so your address shouldn't show, but you still want the local 3-pack for realtors.
Teams farming several towns
Your team farms several towns, and your map visibility fades a few blocks away from the office.
Brokerages with many agents
Your brokerage has dozens of agents, and nobody knows which profiles exist, who owns them, or which are duplicates.
Agencies serving agents
Your agency builds agent websites and needs a partner to run profiles, listings, and review requests under your brand.
Not a fit
Market-wide organic rankings
You want organic rankings across your whole market, beyond the map. Real Estate SEO Services covers content, links, and technical work.
One-time profile setup
You only need a profile set up correctly once, then you'll run it yourself. Google Business Profile for Real Estate Agents is a one-time setup.
No in-person clients
You don't meet clients in person anywhere. Google requires in-person contact for a profile, so map rankings aren't your channel, and we'll say so first.
Under $800 a month
Your budget is under $800 per month. Use the fix list from our free map audit and handle the monthly work in-house.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Real Estate Local SEO
These are monthly starting points in USD. Your plan depends on farm areas, review volume, and the agents and offices involved, and you get a fixed proposal after a free map audit.
For one agent or small team with one verified location that wants steady map visibility.
$800/month
- Free map audit to start
- Profile updates and weekly posts
- Citations matched across portals
- Review request after every closing
- Monthly rank grid report
Recommended
For teams covering several farm areas that need community pages and faster review growth.
$1,200/month
- Everything in Agent Map Pack
- 2 community pages a month
- Reply drafts for every review
- Call tracking on profile and site
- Local links from area events
- Monthly strategy call
For brokerages with several offices and agent profiles that need one consistent system.
$1,900/month
- Everything in Team Local Program
- Office profiles for up to 3 locations
- Agent profiles managed where eligible
- Roster and portal profile audits
- Grid tracking for each office
- Quarterly review with your broker
For Agencies
White-Label Map Pack Programs for Agent Marketers
You keep the agent and brokerage relationships. We run the profile work, listing matching, review requests, and monthly grid reports behind your brand. Your clients only ever see your name.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share access
Grant manager access to each profile and send the current agent roster.
- Client needs
- You share the details
- Details received
We audit and match
We map rankings, sort out profiles, and match every listing we find.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Report each month
You get branded grids and call reports to send each client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Every grid and report goes out under your agency's name.
Practitioner rules handled
Agent and office profiles set up the way Google's guidelines expect.
Hands-on matching
Portal and roster details fixed by hand, not pushed by software.
Flexible capacity
Scale up when a brokerage client signs on dozens of agents.
The Right Technology for Your Project
Technology Stack
We work in your profile, portal accounts, and site, and measure map positions with grid tracking and call data.
- Google Business Profile
- Zillow agent profile
- Apple Business Connect
- Yelp
- Follow Up Boss
Twilio
Zapier
HubSpot
- Local rank grid
Google Search Console
Google Analytics (GA4)- CallRail
WordPress
Webflow
Google Tag Manager
PageSpeed Insights
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, brokerage addresses, citations, reviews, and tracking map rankings for agents.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Plans start at $800 per month for one agent or small team with one verified location. Team programs with area pages, reply drafts, and call tracking start at $1,200 per month. Brokerage programs with office and agent profiles start at $1,900 per month. You get a fixed proposal after a free map audit.
Profile fixes go live within 2 weeks, and positions near your verified location often improve first. Farther areas take 3 to 6 months, as reviews and area pages build up. If you want results for the spring market, starting in the fall gives the work time to land.
Agents rank by being relevant, close to the searcher, and prominent, the three factors Google names. Placement can't be bought. So we pick the right category, keep your details consistent, grow reviews from every closing, and link the profile to strong area pages. Your real estate Google Maps ranking still shifts with each searcher's location.
Use one name, one direct phone number, and one address format everywhere you appear. That covers your Zillow, Realtor.com, and Homes.com agent profiles, the brokerage roster, your association's member directory, and core directories. List the office address only if clients can reach you there during stated hours, as Google's practitioner rules expect.
They strengthen relevance, not distance. Pages about the neighborhoods you work give Google and searchers context about where you serve. Local groups also link to them more readily. They won't move your pin, so we pair them with steady reviews and consistent listings, which feed prominence.
Reviews matter far more than photo location data. Google says more reviews and positive ratings can help local ranking, while its ranking guide doesn't mention photo geotags at all. So we add real photos of you, your listings, and your neighborhoods for searchers, and put the effort into a review request after every closing.
Each month we post open houses and new listings, send review requests for new closings, and fix any listing that drifted. Larger plans add neighborhood pages and reply drafts. You also get a grid across your farm areas, plus the calls and website clicks from the profile.
Rarely for searchers standing in those towns, because distance is one of Google's three local ranking factors. In our experience, service areas tell searchers where you work but don't add a new pin. For farther towns, community pages and organic search carry the load, and the grid shows where that line falls.
We use a rank grid: points across your farm area, each showing where you rank for searches like realtor near me. One check from your office tells you little, because results change every few blocks. The grid shows where you're strong, where you fade, and whether new pages and reviews push those edges out.
Yes, your profile, listings, and reviews stay yours. We manage them through the access you grant, not as owners, and you can remove us at any time. Community pages stay on your site, and every portal and directory listing stays exactly as we left it.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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