Skip to main content
Loved by 166+ CrossFit gyms

Wodify API Integrations for Gyms Losing Leads Between the Website and Mailchimp

For CrossFit boxes and studios on Wodify: website leads, trials, and members land in the right Wodify record and Mailchimp audience, from $550.

  • 100%

    Leads tagged by stage

  • 3+ hrs

    List cleanup saved each week

How your project runs

01 · Free
OrdersRefreshAPIv2GET/ordersPOST/paymentsPATCH/users/:idGET/ordersAuthRate limit200 OK38 msOrders DBCache
  1. 01 · FreeGym Stack Review
  2. 02Lead Path Map
  3. 03Embed and Connect
  4. 04Trial Lead Test
  5. 05Go Live and Document

Teams we have built for:

  • Amazon Web Services
  • HubSpot
  • Linode
  • Microsoft Azure
  • Moodle
  • Magento
  • Oracle
  • Salesforce
  • SAP
  • Squarespace
  • Weebly
  • WP Engine
  • Google Cloud
  • DigitalOcean

The Problem

When Gym Leads Stall Between Your Website, Wodify, and Mailchimp

It shows up when a gym adds trial offers, a chat widget, or a second email tool. Nobody decides how leads and members move between Wodify and everything else.

  1. Lead form

    An edited form in Core breaks the copy on your site.

    Lead form

    We regenerate and re-paste the form after each change, then test a submission.

  2. Email list

    Mailchimp holds members but none of your trial leads.

    Email list

    Zapier adds leads with a stage tag next to the natively synced members.

  3. Chat leads

    Intercom chat leads sit in a separate inbox.

    Chat leads

    A Zapier link creates or updates the Wodify lead from each new chat lead.

  4. Cancellations

    Cancelled members keep getting active-member emails for weeks.

    Cancellations

    The Active field updates in Mailchimp, so member campaigns skip them.

A visitor fills in the free trial form on your site on Sunday night. On Monday, the lead in Wodify has no phone number, because someone changed the form in Core and didn't re-paste the code. Your Mailchimp list holds every member but none of your leads, so trial follow-ups go to nobody. Chat leads from Intercom sit in a separate inbox. The schedule on your site still shows last month's coach. And a member who cancelled keeps getting see-you-in-class emails for weeks.

We start with the path a lead takes: website form or chat, then a Wodify lead, a trial, and a member. Each step gets one home. Class and sales calendars embed straight from Wodify, and the lead form is regenerated whenever Core changes. Mailchimp keeps members synced natively through the Active field, while Zapier tags leads and trials. Your follow-up emails reach the people they were written for, not your whole list.

  • One path for every lead

    Website forms and chat leads land in Wodify first, then flow to email by stage.

  • Audiences tagged by stage

    Leads, trials, members, and past members each get their own Mailchimp tag or field.

  • Schedules embedded live

    Class and online sales calendars come straight from Wodify, so your site matches the app.

Our Wodify Integration Process

From Lead Path Map to Tagged Audiences in Five Clear Steps

You see what Wodify's own embeds and Mailchimp sync already cover, approve the path every lead takes, and watch a test lead become a member before launch.

  1. We look at your Wodify plan, website platform, email tool, chat widget, and every place a lead can start. You get a list of what Wodify's embeds, Mailchimp sync, and Workflows already cover.

What's Included

What You Get With Wodify Mailchimp Integrations and Website Embeds

Live class and sales calendars on your site and a lead form that stays current. Mailchimp audiences follow each stage, Intercom leads reach Wodify, and API work covers the rest.

  • Class and sales calendar embeds

    Wodify's class calendar and Online Sales Page calendar on your site, styled light or dark, filtered by program.

  • Lead form that stays current

    A Wodify lead form with reCAPTCHA and a thank-you redirect, regenerated whenever its fields change in Core.

  • Mailchimp sync with stage tags

    Native member sync with the Active and Location fields, plus lead and trial tags added through Zapier.

  • Intercom chat leads into Wodify

    New Intercom leads created or updated as Wodify leads, so chat enquiries join the same follow-up.

  • Custom tools on the API

    A service for custom forms, dashboards, or tools, paced inside Wodify's rate limits and logged.

  • Trial lead test and runbook

    A test lead run from form to member to cancellation, a runbook for every key and zap, and support.

Compare Options

DeveloperLook vs Wodify Sites vs a DIY Zapier Setup

Wodify Sites gives you a website built by Wodify's own team, and a DIY zap is quick for one job. Here is where each fits once leads, chat, and email all need to agree.

DeveloperLook
Wodify Sites
Your existing website
DeveloperLook: Kept, with embeds addedWodify Sites: Replaced by a Wodify site
Lead form upkeep
DeveloperLook: Regenerated and tested on changeWodify Sites: Synced automatically
Mailchimp by stage
DeveloperLook: Members and leads taggedWodify Sites: Separate setup
Intercom chat leads
DeveloperLook: Created as Wodify leadsWodify Sites: Not covered
Custom logic
DeveloperLook: API service with loggingWodify Sites: Set by Wodify's team
Setup speed
DeveloperLook: 1 to 5 weeksWodify Sites: Built by Wodify's team
Cost
DeveloperLook: From $550, fixed scopeWodify Sites: In Ultimate or an add-on
Ownership and docs
DeveloperLook: Runbook and keys you keepWodify Sites: Edited in Wodify's editor

Projects We've Built

Gym membership, yoga, and online learning projects we designed and built. None ran Wodify, but they show how we handle class schedules, sign-ups, and member data.

What Our Clients Say

What Clients Say After Launch

Feedback from teams we have built membership and class booking software for.

We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.

Michael BennettFounder & CEO of Northbridge Consulting01 / 03
  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

Want results like these?

Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.

Work Culture

Why Gym Owners Trust Us With Their Wodify Connections

We map the path every lead takes, check Wodify's own tools first, and keep your email audiences in step with who is actually training.

  • One path from form to member

    We map every step a lead takes before connecting anything. Your coaches see trials in Wodify, and your emails match the stage each person is in.

  • Wodify features checked first

    We check Wodify's embeds, Workflows, native Mailchimp sync, and its Zapier app before quoting code. If Wodify already covers your case, we'll tell you before we quote.

  • Forms regenerated, not patched

    Wodify's lead form isn't live-linked, so we regenerate it after every field change and test a submission. A stale form won't quietly drop phone numbers.

  • Rate limits respected

    Wodify's API allows 5 requests a second and 500,000 a month. We pace every sync inside that, so a busy Monday doesn't lock out your other tools.

  • A key per connection

    We create one API key per integration in your Wodify account, as Wodify recommends. Revoking one link leaves the others running.

  • Fixed price after review

    You get a fixed proposal after the free review, listing every embed, zap, and API task. If we find more work mid-build, we ask before adding it.

Overview

Who builds Wodify API integrations for gyms?

DeveloperLook builds Wodify API integrations and website embeds for CrossFit boxes and fitness studios. We embed class and sales calendars, keep the lead form current, sync Mailchimp by member stage, and bring Intercom chat leads into Wodify. Projects start at $550 and take 1 to 5 weeks, with a fixed scope after a free review.

DEVELOPERLOOK

Project facts · Wodify Integration

Service
Wodify Integration (website embeds, lead forms, Mailchimp and Intercom links, and API work)
Typical timeline
1 week for embeds and email setup, 2 to 5 weeks for automation and API builds
Platforms
Wodify Core, WordPress, Squarespace, Mailchimp, Intercom, Zapier
Built with
Wodify developer API, Zapier, Node.js, Google Sheets, Meta Pixel
Experience
10+ years of development experience and 1,250+ shipped projects
Post-launch support
14, 30, or 60 days of post-launch support, by plan
Communication
Calls in US, UK, and AU business hours
Starting price
From $550 USD, fixed scope after a free discovery call

Reviewed 27 Oct 2026 by Saimul Islam

Good fit

  • CrossFit boxes running trial offers

    Your free trial form feeds Wodify, but your Mailchimp list only knows members, so trial follow-up emails go out by hand or not at all.

  • Gyms using Intercom chat on their site

    You added Intercom chat to your website and want Wodify Intercom integrations, so every chat enquiry becomes a lead your coaches can follow up.

  • Owners rebuilding their gym website

    Your new WordPress or Squarespace site needs the Wodify class schedule, online sales calendar, and lead form embedded and tested before launch.

  • Multi-location gyms on Accelerate or Ultimate

    You run two or more locations and want one dashboard or a custom tool built on the Wodify API instead of separate reports.

  • Agencies managing fitness clients

    You build sites and run ads for gyms on Wodify and need embeds, pixels, and email tags set up the same way for each client.

Not a fit

  • Gym runs PushPress

    Your gym runs PushPress, not Wodify. Our PushPress Integration page covers its Core and Grow routing, schedule embeds, and Zapier links.

  • Gym runs Zen Planner

    Your gym runs Daxko Zen Planner. Our Zen Planner Integration page covers its member imports, website widgets, and accounting links.

  • Wodify Sites already works

    You're on Ultimate and Wodify Sites already runs your website and lead forms well. Wodify's own team covers that, so we'll tell you before we quote.

  • Need a new gym website

    You need a new website more than connections. Our CrossFit Box Website Design page builds the site, and the Wodify embeds come with it.

Not sure we're the right fit?

Book a free call or message us. We'll tell you honestly whether we're the right team.

Pricing

Transparent Starting Prices for Wodify Integration

These are starting points in USD. Your final price depends on your Wodify plan, lead sources, and API work, and you get a fixed proposal after a free discovery call.

$500$1k$1.5k$2k$2.5k$3k$3.5k$550$1,400$3,050

For single-location gyms that need Wodify schedules, a lead form, and Mailchimp working together.

$550one-time, USD

Get a fixed quote
  • Wodify plan and website review
  • Class and online sales calendars on up to 6 pages
  • Lead form with reCAPTCHA and thank-you redirect
  • Native Mailchimp sync with Active and Location fields
  • New leads into Mailchimp with one tagged zap
  • 14 days of post-launch support

Recommended

For gyms running trials and chat that need every lead tagged by stage in email.

$1,400one-time, USD

Get a fixed quote
  • Everything in Website and Email Setup
  • Intercom chat leads created in Wodify
  • Trial and member stage tags in Mailchimp
  • Tag changes moving people between audiences
  • Meta Pixel on the online sales page
  • 30 days of post-launch support

For multi-location gyms that need custom forms, dashboards, or tools on Wodify's developer API.

$3,050one-time, USD

Get a fixed quote
  • Everything in Lead Journey Automation
  • Custom service on Wodify's developer API
  • Rate-limited sync with retries and error alerts
  • Lead, membership, and attendance dashboard
  • One documented API key per integration
  • 60 days of post-launch support

For Agencies

White-Label Wodify Embeds and Email Setup for Agencies

You own the gym client, their website, and their campaigns. We supply the Wodify side: calendar embeds, lead forms, Mailchimp tags, Intercom links, and API work, tested with a trial lead before launch. Your agency's name stays on the work.

How the partnership works

White label: your client only ever sees your brand

Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
  1. Share the brief

    Send the gym's Wodify plan, website platform, and the tools that need lead data.

    • Client needs
    • You share the details
    • Details received
  2. We scope and build

    We send a fixed quote, then build and test everything under your brand.

    • Scope and plan
    • Proposal to resell
    • Your quoteYOUR LOGO
  3. Hand off

    You get a white-label runbook and test notes to share with the gym.

    • Done by our team
    • Your brand on it
    • Handed to your clientDone
  • Your client
  • You, the agency
  • DeveloperLook
  1. Share the brief

    Send the gym's Wodify plan, website platform, and the tools that need lead data.

    1. Client needs
    2. You share the details
    3. Details received
  2. We scope and build

    We send a fixed quote, then build and test everything under your brand.

    1. Scope and plan
    2. Proposal to resell
    3. Your quoteYOUR LOGO
  3. Hand off

    You get a white-label runbook and test notes to share with the gym.

    1. Done by our team
    2. Your brand on it
    3. Handed to your clientDone
  • Stay client-facing

    You keep the gym relationship while we handle Wodify details.

  • Predictable delivery

    Fixed scope and dates, so trial campaigns launch on time.

  • Senior engineering

    Developers who know Wodify's embeds, Zapier app, and API build it.

  • Flexible capacity

    Bring us in for one box or your whole roster of fitness clients.

The Right Technology for Your Project

Technology Stack

The tools we connect around Wodify, taken from its integrations directory, help center, Zapier app, and developer docs, so every link runs on a supported route.

    • Wodify Core
    • Wodify Online Sales
    • Wodify Workflows
    • Wodify Sites
    • WordPress logoWordPress
    • Squarespace Subscription Billing Integration DeveloperSquarespace
    • Google Analytics logoGoogle Analytics (GA4)
    • Meta Pixel
    • Mailchimp
    • Intercom logoIntercom
    • Zapier logoZapier
    • Slack logoSlack
    • Wodify developer API
    • Node.js logoNode.js
    • Google Sheets logoGoogle Sheets
    • PostgreSQL logoPostgreSQL
01 / 04

FAQ

Frequently Asked Questions

Straight answers on cost, timelines, Mailchimp, website embeds, the API and its limits, Intercom, the Workout Marketplace, and ownership.

  • A Wodify integration from DeveloperLook starts at $550 for calendar embeds, a lead form, native Mailchimp sync, and one tagged lead zap. Lead and trial tagging with Intercom chat leads starts at $1,400. A custom service on Wodify's developer API starts at $3,050. Your Wodify, Mailchimp, and Zapier subscriptions are billed by those companies, separately.

  • Wodify API work takes 3 to 5 weeks, including several days of testing with a trial lead. Embeds and Mailchimp setup take about 1 week, and lead tagging with Intercom links takes 2 to 3 weeks. After the free review, you know which tier fits your box before any build starts.

  • Yes, natively. In Wodify Core you switch Mailchimp on under Automations, then Integrations, and paste your Mailchimp API key. In Mailchimp you add an Active field (Yes or No), plus an optional Location field for multi-location gyms. Clients created after you enable it are added to your audience automatically.

  • Yes, through Zapier or the API, because Wodify's native Mailchimp article covers clients rather than leads. Zapier has a ready template that subscribes new Wodify Core leads to a Mailchimp list, and lead tag triggers can move people between audiences. Lead triggers need a qualifying Wodify plan, so we confirm yours first.

  • With three embeds from Wodify Core: the class calendar, the Online Sales Page calendar, and the lead form. Each is a copy-and-paste HTML snippet that works on WordPress, Squarespace, and most site builders. The lead form isn't live-linked, so after any field change in Core it has to be regenerated and pasted again.

  • The Wodify API documentation lives at docs.wodify.com, with guides on authentication, rate limits, and search, plus a full reference. Each request carries an API key in an x-api-key header. Admins create keys in Wodify Core under Automations, then Integrations, then API and MCP, on the Accelerate and Ultimate plans.

  • It allows 5 requests per second, bursts of 20, and 500,000 requests a month, and returns an error once you go over. It covers leads, clients, memberships, classes and sign-ins, appointments, financials, and workouts. We found no documented webhooks, so our syncs check for changes on a schedule sized to those limits.

  • Not natively: Intercom isn't on Wodify's integrations directory. Zapier offers a template that adds or updates a Wodify Core lead when a new lead appears in Intercom, which covers most chat-to-lead needs. Sending Wodify member data back into Intercom takes a custom zap or a small service, which we scope after the review.

  • No. Wodify's Workout Marketplace is an add-on that sells fitness programming straight into your account. Third-party tools such as Mailchimp, Zapier, Meta Leads, ClassPass, and QuickBooks sit on Wodify's integrations directory instead, grouped under marketing, operations, and programming. We check that directory before suggesting anything custom.

  • You do. API keys are created under your Wodify admin login, zaps live in your own Zapier account, and any code sits in your repository. At handover you get a runbook listing every embed, key, zap, and Mailchimp field. Your plan covers 14, 30, or 60 days of help once the links go live.

Saimul IslamFounder & CEO, DeveloperLook

Still have questions?

Send a message or book a call with the team.

Book a free call

Free 30-min call

Book a call

Book a free 30-minute call

In 30 minutes on Google Meet we walk you through how we would build it, how long it takes and what it costs. Then you get a written estimate.

Calendar not showing? Book on cal.com or send a brief.