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Blog SEO That Turns an Old Archive Into Posts That Rank and Sell

For companies whose blog keeps growing but doesn't bring leads: we fix the archive first, then write posts that rank and send readers to your services. From $700 per month.

  • 2X

    More organic blog traffic

  • 100%

    Posts linked to sales pages

How your project runs

01 · Free
#198PerformanceLCPCLSINP
  1. 01Free Blog Audit
  2. 02Archive Triage
  3. 03Topic and Link Map
  4. 04Write and Refresh
  5. 05Measure and Adjust

Teams we have built for:

  • Amazon Web Services
  • HubSpot
  • Linode
  • Microsoft Azure
  • Moodle
  • Magento
  • Oracle
  • Salesforce
  • SAP
  • Squarespace
  • Weebly
  • WP Engine
  • Google Cloud
  • DigitalOcean

The Problem

Your Blog Keeps Growing While Its Traffic Stays Flat

Most company blogs fail slowly. Posts pile up without a keyword plan, older ones compete with newer ones, and few of them link to the pages that actually make money.

  1. Duplicate topics

    Two posts on one topic trade places on page two.

    Duplicate topics

    We merge them into one stronger post and redirect the weaker URL.

  2. Dead-end posts

    Readers finish a post and leave without seeing your services.

    Dead-end posts

    Every post links to the service or product page it should feed.

  3. Stale guides

    Old guides still rank but point to retired products.

    Stale guides

    We refresh facts, links, and screenshots so old traffic keeps converting.

  4. Random topics

    Posts get written by whoever has time that week.

    Random topics

    A topic map assigns every search to one post before writing starts.

Your blog has a few years of posts, written by whoever had time. Search Console shows two posts on the same topic trading places on page two. A guide from a few years back still brings visitors, but it links to a product you retired. New posts go live every week and collect a handful of clicks. Readers who do arrive leave without seeing your services, because no post points to them. The blog takes time every month, and nobody can show what it returns.

We start with the archive, not a content calendar. Every post gets a verdict: keep, refresh, merge, or remove, with redirects so nothing is lost. Then we write new posts only where a search has no good answer on your site, and each one links to the page it should feed. Blog SEO done this way grows traffic from posts you already paid for.

  • Archive first, calendar second

    Older posts get fixed, merged, or retired before we add new ones.

  • Every post feeds a page

    Each post links readers to the service or product page it supports.

  • No posts competing

    One post per search, so your own articles stop splitting the clicks.

Our Blog SEO Process

From Archive Review to Posts That Rank in Five Clear Steps

You see a verdict for every post before anything changes, approve the topic list, and review each draft before it goes live on your blog.

  1. We sample your blog in Search Console and a crawl. That shows which posts get clicks, which compete with each other, and which Google left out of its index. You get a short summary and a plan recommendation.

What's Included

What You Get With SEO Blog Writing and Archive Care

Plans cover an archive review, new posts, refreshes, internal links, post templates, and reporting, so new and old content work together instead of competing.

  • Archive review and verdicts

    Every post within your plan's limit marked keep, refresh, merge, or remove, with redirects mapped.

  • New posts with a purpose

    Researched posts written for one search each, edited by people and reviewed by you.

  • Refreshes and merges

    Older posts updated with current facts and better headings, and duplicates merged so they stop competing.

  • Internal links that sell

    Links from posts to your services or products, plus links between related posts.

  • Post template fixes

    Article schema on every post, with author, category, and pagination fixes from Blog Growth up.

  • Blog traffic and lead report

    Monthly clicks, rankings, and leads from the blog, broken down by post.

Compare Options

DeveloperLook vs Freelance Writer vs AI Writing Tool

A good freelance writer can produce great posts, and AI tools are fast and cheap. Here's where each one helps a blog rank and where it stops.

DeveloperLook
Freelance Writer
Keyword planning
DeveloperLook: Every post mapped to one searchFreelance Writer: Depends on the brief
Archive cleanup
DeveloperLook: Keep, refresh, merge, or removeFreelance Writer: Not usually included
Writing quality
DeveloperLook: Researched, edited, in your voiceFreelance Writer: Often excellent
Internal links
DeveloperLook: Every post linked to key pagesFreelance Writer: If you ask for them
Template fixes
DeveloperLook: Schema, categories, authors, paginationFreelance Writer: Not included
Speed of output
DeveloperLook: 2 to 6 posts a monthFreelance Writer: Depends on availability
Spam policy risk
DeveloperLook: Low: people write and reviewFreelance Writer: Low, people write it
Monthly cost
DeveloperLook: From $700 per monthFreelance Writer: Per post, often lower

Projects We've Built

News, education, travel, and SaaS sites we designed and built, each with articles or guides at their core. We show them as builds, not as traffic results.

What Our Clients Say

What Clients Say After Launch

Feedback from teams we have built content-heavy websites for.

We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.

Michael BennettFounder & CEO of Northbridge Consulting01 / 03
  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

Want results like these?

Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.

Work Culture

Why Content Teams Trust Us With Their Blog

We treat your archive as an asset, not a backlog. These habits keep every post accurate, linked to the right pages, and safe under Google's rules.

  • We cut before we add

    Removing or merging weak posts often helps more than publishing new ones. You see the list and the redirects before anything is deleted.

  • People write, people edit

    Every post is written and edited by people who check facts and sources. Google's spam policies target pages mass-produced without adding value, and we don't make those.

  • Your voice, not ours

    We interview your experts and read your best posts before writing. Readers should hear your company, not a generic content mill.

  • Sources named in the text

    When a post cites a number or a rule, the source is named and linked. That builds trust with readers and with answer engines.

  • Honest publishing pace

    We publish only as fast as quality allows. Two strong posts a month beat eight thin ones that compete with each other.

  • Posts stay yours

    Every post, draft, and topic map is yours, published on your site under your authors. If we part ways, nothing gets pulled down.

Overview

How does blog SEO work for a company blog with years of posts?

DeveloperLook provides blog SEO for company blogs and publishers with years of posts and little to show for them. We review the archive, merge or refresh weak posts, write new posts for real searches, and link every post to the pages that sell. Plans start at $700 per month, and the archive review is done in 1 to 2 weeks.

DEVELOPERLOOK

Project facts · Blog SEO Services

Service
Blog SEO Services (archive review, new posts, refreshes, internal links)
Typical timeline
Archive review in 1 to 2 weeks, results build over 3 to 9 months
Platforms
WordPress, Webflow, Ghost, Shopify, and HubSpot blogs
Built with
Search Console, GA4, Semrush, Google Docs, and Yoast SEO
Experience
10+ years of development experience and 1,250+ shipped projects
Post-launch support
Monthly report on blog traffic and leads
Communication
Calls in US, UK, and AU business hours
Starting price
From $700 USD per month

Reviewed 27 Oct 2026 by Saimul Islam

Good fit

  • Companies with a neglected blog

    Your blog has years of posts, a few still bring traffic, and nobody knows which ones help or hurt your rankings.

  • Marketing teams publishing without results

    You publish every week, but most of your seo blog posts sit on page two and none send readers to your services.

  • Bloggers and niche publishers

    You earn from ads or affiliate links on your blog and want seo services for bloggers that protect the traffic you already have.

  • SaaS and B2B content teams

    Your writers know the product but not search, and you want blog writing for seo that still sounds like your team.

  • Agencies with content clients

    You sell content to clients and need someone to plan keywords, fix blog templates, and prove the posts are working.

Not a fit

  • Service pages need work first

    Your blog is fine, but your service or product pages don't rank. On-Page SEO Services fixes those pages first, which usually matters more for leads.

  • Full-site SEO needed

    You need technical fixes, links, and content across the whole site, not just the blog. Our SEO Services program covers the full site each month.

  • Writing only, no SEO

    You want words only, with no keyword plan, links, or template work. A freelance writer costs less and may be all you need.

  • Budget under $700 a month

    Your budget is under $700 a month. Start with our SEO Audit Services, which include a content review, then publish on your own schedule.

Not sure we're the right fit?

Book a free call or message us. We'll tell you honestly whether we're the right team.

Pricing

Transparent Starting Prices for Blog SEO Services

These are monthly starting points in USD. Your plan depends on the size of your archive and how many new posts you need, and you get a fixed proposal after a free blog audit.

$250$500$750$1k$1.25k$1.5k$1.75k$2k$700$1,200$1,800

For company blogs with an archive that needs sorting and a steady post or two each month.

$700/month

Get a fixed quote
  • One-time review of up to 50 archive posts
  • 2 new posts a month, written and edited
  • 2 older posts refreshed a month
  • Internal links from every post to key pages
  • Article schema and title checks on each post
  • Monthly report on blog traffic and leads

Recommended

For blogs that publish weekly, or want to, with more posts, refreshes, and template fixes.

$1,200/month

Get a fixed quote
  • Everything in Blog Tune-Up
  • Review of up to 200 archive posts
  • 4 new posts a month
  • 4 older posts refreshed or merged a month
  • Category, author, and pagination fixes
  • Monthly 30-minute content call

For publishers and content-led companies with large archives and topic clusters to build.

$1,800/month

Get a fixed quote
  • Everything in Blog Growth
  • Review of up to 500 archive posts
  • 6 new posts a month
  • 8 older posts refreshed or merged a month
  • Topic cluster plan with pillar pages
  • Outreach to earn links to your best posts

For Agencies

SEO for Blog Posts Your Agency Can Resell

You own the client relationship. We supply the archive reviews, topic maps, and posts behind your content retainers, written in each client's voice and delivered as drafts your team can brand and send.

How the partnership works

White label: your client only ever sees your brand

Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
  1. Share the client

    Send the client's blog, goals, Search Console access, and any brand voice guide.

    • Client needs
    • You share the details
    • Details received
  2. We plan and write

    We review the archive, map topics, and draft posts under your brand.

    • Scope and plan
    • Proposal to resell
    • Your quoteYOUR LOGO
  3. You publish

    Your team approves the drafts, publishes them, and shares the monthly report.

    • Done by our team
    • Your brand on it
    • Handed to your clientDone
  • Your client
  • You, the agency
  • DeveloperLook
  1. Share the client

    Send the client's blog, goals, Search Console access, and any brand voice guide.

    1. Client needs
    2. You share the details
    3. Details received
  2. We plan and write

    We review the archive, map topics, and draft posts under your brand.

    1. Scope and plan
    2. Proposal to resell
    3. Your quoteYOUR LOGO
  3. You publish

    Your team approves the drafts, publishes them, and shares the monthly report.

    1. Done by our team
    2. Your brand on it
    3. Handed to your clientDone
  • Stay client-facing

    Your team presents topic plans and drafts, while we stay out of sight.

  • Drafts in your format

    Posts arrive in Google Docs or your CMS, ready for client review.

  • Reliable monthly output

    Post counts per plan are fixed, so your retainers stay on schedule.

  • Keyword research included

    Every post comes with its target search and internal link plan.

The Right Technology for Your Project

Technology Stack

Posts are researched with search data, drafted in shared docs, and published on the platform your blog already runs on.

    • Semrush logoSemrush
    • Google Search Console logoGoogle Search Console
    • Google Sheets logoGoogle Sheets
    • Bing Webmaster Tools
    • Google Docs
    • Grammarly
    • Yoast SEO
    • Canva logoCanva
    • WordPress logoWordPress
    • Webflow logoWebflow
    • Ghost
    • Shopify logoShopify
    • HubSpot logoHubSpot
    • Google Analytics logoGoogle Analytics (GA4)
    • Google Tag Manager logoGoogle Tag Manager
    • Looker Studio
    • PageSpeed Insights logoPageSpeed Insights
01 / 04

FAQ

Frequently Asked Questions

Straight answers on how blogs help SEO, post length, cost, and what happens to your existing posts.

  • SEO in blogging means planning, writing, and structuring posts so they answer real searches and appear in Google. It covers choosing one search per post, clear headings, descriptive titles, internal links, and keeping older posts accurate. Done well, a blog brings readers who later visit the pages that make you money.

  • An SEO blog is a blog whose posts are planned around what your customers search, rather than company news alone. The term also gets used for blogs that write about SEO itself, which is a different thing. For a business, it means each post targets a question buyers ask and links to a page that sells.

  • Our blog plans start at $700 per month for 2 new posts, 2 refreshes, and a one-time review of up to 50 archive posts. Blog Growth is $1,200 per month with 4 posts and template fixes. Blog Authority is $1,800 per month with 6 posts, 8 refreshes, and link outreach.

  • New posts on an established site often show up for long-tail searches within a few weeks. Stronger rankings build over 3 to 9 months, and refreshed or merged posts tend to move faster because they already have history and links. Google's SEO starter guide notes that some changes take hours and others several months.

  • Yes, when each post answers a search your other pages can't, and links readers on to them. It doesn't help when posts repeat each other, chase topics nobody searches, or sit orphaned with no internal links. The archive review shows which of those your blog is doing today.

  • Blogs help SEO in three ways. They create pages that can rank for specific questions your service pages are too broad to answer. They pass visitors and internal links to the pages that sell. And useful posts earn links from other sites, which builds trust in your whole domain.

  • Blogs are good for SEO when your buyers research before they buy, which is common in SaaS, B2B, travel, finance, and education. A local plumber or locksmith usually gains more from strong service pages first. A neglected blog full of thin posts adds upkeep without adding traffic, so quality matters more than volume.

  • There's no ideal length. Google says it has no preferred word count, and its SEO starter guide says length alone doesn't matter for ranking. A post should be as long as it takes to answer the search fully: a quick definition may need a few hundred words, while a buying guide may need far more.

  • Both, and existing posts come first. Blog post SEO on older articles means updating facts, titles, headings, and internal links, merging duplicates, and redirecting removed URLs. Every plan includes monthly refreshes, from 2 posts on Blog Tune-Up to 8 on Blog Authority, alongside the new writing.

  • You do. Every post, draft, image, and topic map belongs to you and is published under your authors on your site. If you stop the plan, the posts stay live, and we hand over the topic list with what's written, what's planned, and which posts to refresh next.

Saimul IslamFounder & CEO, DeveloperLook

Still have questions?

Send a message or book a call with the team.

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