Events API lead posting
Each of your forms sends one event with the lead, listing, and source, so your automations start.
The Problem
Forms That Fill Inboxes, Not Action Plans
It starts when site forms email you instead of posting to FUB. Leads skip Lead Flow, action plans don't start, and nobody can say which ad paid off.
01 · Inbox forms
Your site's form emails a shared inbox instead of FUB.
Forms, IDX sign-ups, and ad leads post straight to FUB as they arrive.
02 · Vague sources
Leads copied in by hand all get the source website.
Each source posts under one agreed name you can report on.
03 · Stalled plans
No action plan starts, and the round robin misses the lead.
Your Lead Flow picks the agent and starts the right action plan.
04 · Duplicate contacts
The pixel creates a second contact for the same buyer.
Pixel capture and API posts get set up so each buyer appears once.
A buyer asks about a listing on your site at 9:40 on a Saturday night. The form emails a shared inbox, not FUB. On Monday someone copies it in by hand and types the source as website, again. No action plan starts, and the round robin doesn't see it. Meanwhile, the pixel creates a second contact for the same buyer. Your Facebook ads report leads, but FUB shows none tagged to them. By Tuesday, the buyer has toured with another agent.
We start by listing every place a lead can come from: forms, IDX sign-ups, landing pages, and ad forms. Then each one posts to FUB's events API with the right event type and one agreed source name. Lead Flow assigns the agent, and the matching action plan starts on arrival. The pixel tracks activity without creating duplicates. Your agents call leads, not inboxes.
Every source posts to FUB
Forms, IDX sign-ups, and ad leads reach FUB through its events API as they're submitted.
Routing your team chose
Each source goes straight to the agent or round robin group you picked.
One contact per buyer
Pixel form capture and API posts are set up so each buyer appears once.
Our FUB Integration Process
From Lead Map to Live Routing in Five Steps
You approve each source before it goes live. You see where every lead comes from, which event it sends, and who gets it.
We list every place your leads come from: site forms, IDX sign-ups, landing pages, portals, and ad forms. You get a lead map and a fixed quote. If FUB's built-in integrations already cover you, we'll tell you before we quote.
What's Included
What You Get With a Follow Up Boss API Integration
Every plan posts your site's leads through the events API. Larger plans add ad forms, advanced routing, and deal handoffs to dotloop.
Compare Options
DeveloperLook vs Built-In Integrations vs Zapier Alone
FUB's built-in integrations or a simple Zap may cover you at little cost. Here is where each one fits and where custom work pays off.
| Feature | DeveloperLookBest fit | Built-in FUB integration | Zapier on its own |
|---|---|---|---|
| Lead sources covered | Every form and ad source | Supported partners only | Any app with a trigger |
| Event types | Chosen per form | Set by the partner | Mapped by you |
| Listing details | Address, price, MLS number | Depends on the partner | If you map them |
| Duplicate control | Pixel and API planned together | Matched by FUB | Easy to double post |
| Custom ad questions | Mapped to FUB fields | Page and form tags | Mapped by you |
| Setup time | 1 to 6 weeks | A few minutes | An afternoon |
| Ongoing cost | Fixed project price | Included with FUB | Zapier plan fees |
| Testing before launch | Every form tested live | Tested by the partner | You test it |
DeveloperLook
Built-in FUB integration
- Lead sources covered
- DeveloperLook: Every form and ad sourceBuilt-in FUB integration: Supported partners only
- Event types
- DeveloperLook: Chosen per formBuilt-in FUB integration: Set by the partner
- Listing details
- DeveloperLook: Address, price, MLS numberBuilt-in FUB integration: Depends on the partner
- Duplicate control
- DeveloperLook: Pixel and API planned togetherBuilt-in FUB integration: Matched by FUB
- Custom ad questions
- DeveloperLook: Mapped to FUB fieldsBuilt-in FUB integration: Page and form tags
- Setup time
- DeveloperLook: 1 to 6 weeksBuilt-in FUB integration: A few minutes
- Ongoing cost
- DeveloperLook: Fixed project priceBuilt-in FUB integration: Included with FUB
- Testing before launch
- DeveloperLook: Every form tested liveBuilt-in FUB integration: Tested by the partner
Projects We've Built
Property Websites and Apps From Our Portfolio
Property websites and apps we have designed and built. Their inquiry forms and sign-up flows are the kind we connect to FUB.
Comfea Real Estate Website Design
- Real Estate
- Dashboard
- Website
HavenHues Real Estate Website
- Real Estate
- Dashboard
- Website
Heritage Real Estate Website Design
- Real Estate
- Dashboard
- Booking System
Hommie Real Estate Mobile App Design
- Real Estate
- Dashboard
- Mobile App
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites, apps, and integrations for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Teams Trust Us With Their Leads
One wrong source name or event type repeats on every lead you get. These habits keep your routing, reports, and action plans working.
Events API, not a side door
FUB's API docs name the events endpoint as the right way to send leads. We post every form there, so your routing and automations treat each one as a real inquiry.
Source names agreed first
FUB creates a new lead source the first time a name arrives. We agree every name before launch, so your Lead Flow page doesn't fill with near-duplicates.
One contact per buyer
FUB suggests turning off pixel form capture when your site already sends leads by API. We plan both together, so your buyers don't show up twice.
Tested from a real phone
We submit every form from a phone and watch the contact land in FUB. You see the source, agent, and action plan before any buyer does.
We scope it honestly
FUB already connects to Facebook Lead Ads and many portals on its own. When that covers your sources, we say so and skip the custom build.
Your account, your keys
The API key, system registration, and any Zaps sit in your accounts. If you change developers, your lead routing keeps running.
Overview
Who builds Follow Up Boss integrations for real estate teams?
DeveloperLook builds Follow Up Boss integrations for real estate teams whose CRM misses leads from forms, IDX sign-ups, or ads. We post each lead through the events API with its source and event type, route it with Lead Flow, tune the pixel, and connect dotloop. Projects start at $550, take 1 to 6 weeks, and run in your own accounts.
DEVELOPERLOOK
Project facts · Follow Up Boss Integration Services
- Service
- Follow Up Boss integration (forms, IDX, ads)
- Typical timeline
- 1 to 6 weeks, by plan
- Platforms
- FUB with WordPress, Webflow, or custom sites
- Built with
- Events API, webhooks, Zapier, Node.js
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30, 60, or 90 days, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $550 USD, fixed scope after review
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Teams copying web leads by hand
Your site emails leads to a shared inbox. Someone types them into FUB the next morning, with the source guessed.
Teams with an IDX site
Your IDX site collects registrations, but they reach FUB without the home the buyer saved or the search they ran.
Teams running Facebook and Google ads
You run Facebook Lead Ads and Google Ads lead forms, and FUB can't tell you which campaign produced which lead.
Brokerages closing in dotloop
Your agents move deals to dotloop, and you want loops to open from FUB deals without anyone retyping names.
Agencies with realtor clients
Your agency builds sites for realtor teams on FUB and needs the integration built and documented under your brand.
Not a fit
Running kvCORE instead
You run kvCORE or BoldTrail, not FUB. Our kvCORE Integration Services for Real Estate page covers that CRM.
Listing feed needed
You need the listing feed itself, not lead routing. Our IDX & MLS Integration Services page covers MLS feeds and listing pages.
Portal leads only
Your leads come only from portals FUB already supports. Its built-in integrations handle those, so a custom build at our $550 starting price adds little.
Writing drip messages
You want someone to write your text drips and nurture emails. We wire the triggers and routing, and the message content stays with your team.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Follow Up Boss Website Lead Sync
These are starting points in USD. Your final price depends on your lead sources, ad platforms, and other systems, and you get a fixed proposal after a free lead audit.
For teams whose website forms and IDX sign-ups need to reach FUB correctly.
$550one-time, USD
- Free lead source audit
- Up to 5 forms posted to the events API
- IDX registrations with the saved home
- Source names and event types agreed
- Pixel installed, form capture checked
- 30 days of post-launch support
Recommended
For teams adding ad leads and routing rules on top of their website leads.
$1,450one-time, USD
- Everything in Website Lead Sync
- Facebook Lead Ads and Google Ads forms
- Custom ad questions mapped to FUB
- Lead Flow rules by price, city, or zip
- Landing page forms with campaign tags
- 60 days of post-launch support
For brokerages linking FUB to dotloop, reporting, and other team systems.
$3,100one-time, USD
- Everything in Lead Routing Setup
- FUB webhooks to your other tools
- Loops opened in dotloop from FUB deals
- Lead source and stage reporting
- Up to 3 sites or teams connected
- 90 days of post-launch support
For Agencies
White-Label FUB Integration Work for Agencies
You own the client relationship. We supply the lead plumbing behind your realtor sites: events API posting, source naming, ad connections, and testing. Your client sees your brand and leads that arrive where they should.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the client brief
Send the client's site, lead sources, ad accounts, and FUB admin contact.
- Client needs
- You share the details
- Details received
We map and quote
We send a lead map, the timeline, and a fixed client price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and hand off
We connect, test every form from a phone, and document it under your brand.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We stay behind your brand in every call and document.
Lead maps included
Every client gets a written map of sources, events, and routing.
Senior engineering
Senior developers write and review every integration before launch.
Flexible capacity
Take on more FUB clients in busy season without hiring.
The Right Technology for Your Project
Technology Stack
We post leads through FUB's own API and add Zapier or webhooks only where a source needs them, with logs your admin can read.
WordPress
Webflow
Facebook Lead Ads- Google Ads
- Follow Up Boss
- dotloop
Slack
Google Sheets
Zapier
Make
n8n- Webhooks
Node.js
PostgreSQL
Cloudflare
AWS
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, lead routing, the pixel, ad leads, and dotloop handoffs.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Website lead sync starts at $550 for up to 5 forms plus IDX registrations, with agreed source names and a pixel check. Adding ad leads and Lead Flow rules costs $1,450. A connected setup with dotloop, webhooks, and reporting starts at $3,100. You get a fixed quote after the free lead source audit.
Website forms go live in 1 to 2 weeks, and ad leads with routing take 2 to 4. Connected setups with dotloop take 4 to 6 weeks. The slowest step is agreeing source names and event types with your admin, so that happens in week one.
Each of your forms posts to FUB's events API the moment it's submitted, as a Registration, Property Inquiry, Seller Inquiry, or General Inquiry. Those event types start automations, and FUB matches returning leads by email or phone instead of creating duplicates. Listing inquiries carry the address, price, and MLS number. Lead Flow then assigns the agent you set for that source.
The FUB pixel is a script in your site's header that links page and property views to a known contact. Tracking starts when a lead submits one of your forms with their email or clicks a link in an email you sent from FUB. Social sign-ins happen off your site, so the pixel can't track those. Link shorteners strip the tracking, so we use direct links.
You trigger them by sending the right event type from each of your forms, with a source name your routing recognizes. Lead Flow then assigns an agent or round robin group and starts the action plan you picked. Advanced rules can route by price, city, zip code, or tag. Your team writes the messages, and we make sure every inquiry starts them.
Facebook Lead Ads can connect to FUB directly, and those leads arrive tagged with the page and form name. When your form has custom questions, Zapier maps the answers into FUB fields. Google Ads lead forms post each lead to a webhook we host, which checks the key and sends it on with the campaign attached.
Yes, and there are two ways to set it up. FUB can start a loop from a deal or contact profile, using the dotloop profile and template you pick. For automatic handoffs, we watch FUB's deal webhooks and open the loop through dotloop's API when the stage you choose is reached. Loop status can then update the deal in FUB.
Duplicates usually appear when your pixel's form capture and an API integration both send the same form. FUB's own guidance is to turn off form capture when your site already posts leads by API. We keep the pixel for tracking, send each lead once, and include email and phone so FUB can match returning buyers.
Use the API wherever you can, because FUB's developer docs call the events endpoint the correct way to send leads. Email parsing suits sources that only send alert emails, and it's limited to what those emails contain. The API passes the listing, the event type, and your source name, so routing and reports stay accurate.
Your team does: the API key, system registration, webhook endpoint, and any Zaps sit in your accounts. FUB lets only the account owner create webhooks, so we set those up on a call with them. Each plan includes 30, 60, or 90 days of support, and a care plan can cover API changes after that.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
Book a call
Book a free 30-minute call
In 30 minutes on Google Meet we walk you through how we would build it, how long it takes and what it costs. Then you get a written estimate.
Calendar not showing? Book on cal.com or send a brief.