Branded module designs
Headers, hero blocks, product grids, and footers designed in Figma to match your website and brand kit.
The Problem
Your Emails Look Fine in the Preview and Break in Outlook
Email clients don't render HTML the way browsers do. Classic Outlook for Windows uses Microsoft Word's engine, Gmail drops some styles, and dark mode recolors your design without asking.
01 · Outlook
Columns stack into one strip in classic Outlook for Windows.
We code with tables and Outlook-only fallbacks, then test in Outlook previews.
02 · Dark mode
Your white logo disappears on a dark background.
Logos, text, and buttons get dark mode versions checked before launch.
03 · Free templates
Pasted template code breaks whenever someone edits it.
Hand-coded modules with clear editable regions replace the patched free template.
04 · Editing
Every campaign starts with an hour of layout fixes.
Your team assembles campaigns from tested modules in the platform's own editor.
You built the newsletter in your email platform's drag-and-drop editor, and it looked right in the preview. Then a customer forwarded a screenshot. In classic Outlook for Windows, the two columns stacked into one long strip and the buttons lost their rounded corners. In Gmail on a phone, your white logo vanished against a dark background. Someone pasted in free template code, and now nobody wants to touch it. Every campaign starts with an hour of fixes, so the team sends fewer emails than planned.
We start with your brand and the emails you actually send: newsletters, launches, receipts, and flows. We design modules in Figma, then hand-code them with tables, inline CSS, and Outlook fallbacks, often through MJML. Every module gets tested in 30+ inbox previews in Litmus or Email on Acid, in light and dark mode. Then we set the modules up in your platform as editable blocks. Rendering bugs get found in testing, not in your customers' inboxes.
Coded for real inboxes
Tables, inline CSS, and Outlook fallbacks keep layouts intact in Outlook, Gmail, Apple Mail, and Yahoo Mail.
Dark mode planned in
Logos, buttons, and text colors get checked in dark mode before your first send.
Modules your team edits
Each section becomes a reusable block in your email platform, so new campaigns need no code.
Our HTML Email Template Development Process
From Brand Kit to Tested Templates in Five Steps
You approve the module list first, then the Figma designs, then the coded templates in inbox previews. Nothing reaches your email platform until you've seen it in Outlook and Gmail.
We look at your last 10 sends, your email platform, and your brand kit, and list where layouts break today. You get a module list, a template count, and a fixed price before any design starts.
What's Included
What You Get With Our Email Template Design Services
Each project covers module design, hand-coded HTML, dark mode, inbox testing, and platform setup, so your team sends from custom email templates that are already proven.
Compare Options
DeveloperLook vs Free Template vs Platform Editor
A free template costs nothing, and your platform's editor is quick for simple sends. An email design agency costs more, so here's where each option holds up once Outlook and dark mode get involved.
| Feature | DeveloperLookBest fit | Free template | Platform editor |
|---|---|---|---|
| Brand match | Designed from your brand kit | Generic layout you restyle | Limited to built-in blocks |
| Outlook rendering | Coded with Outlook fallbacks | Varies by template | Fine for simple layouts |
| Dark mode | Checked for every module | Rarely considered | Depends on the platform |
| Inbox testing | 30+ previews per template | Not included | Platform preview only |
| Setup speed | 5 business days to 6 weeks | Same day | Same day |
| Team editing | Editable modules, no code | Code edits risk breakage | Easy inside the editor |
| Code ownership | Source files and code are yours | License terms vary | Tied to your platform |
| Starting cost | Fixed price from $450 | Free or low cost | Included in your plan |
DeveloperLook
Free template
- Brand match
- DeveloperLook: Designed from your brand kitFree template: Generic layout you restyle
- Outlook rendering
- DeveloperLook: Coded with Outlook fallbacksFree template: Varies by template
- Dark mode
- DeveloperLook: Checked for every moduleFree template: Rarely considered
- Inbox testing
- DeveloperLook: 30+ previews per templateFree template: Not included
- Setup speed
- DeveloperLook: 5 business days to 6 weeksFree template: Same day
- Team editing
- DeveloperLook: Editable modules, no codeFree template: Code edits risk breakage
- Code ownership
- DeveloperLook: Source files and code are yoursFree template: License terms vary
- Starting cost
- DeveloperLook: Fixed price from $450Free template: Free or low cost
Projects We've Built
Brand and Store Designs We Have Built
These are website and store builds, not email projects. They show the brand design work your email templates would carry: type, color, product grids, and buttons.
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Glamory Beauty & Makeup Ecommerce App and Dashboard
- Beauty
- Fashion
- E-commerce
Sir Kenneth Riley Artwork Ecommerce Website
- Art
- E-commerce
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have designed and built brand websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Marketing Teams Trust Us With Their Email Templates
Email design services only pay off when every send looks right and your team stays in control. These are the habits that make us an email design agency teams keep.
Tested where customers read
We check every module in real inbox previews, including classic Outlook for Windows and Gmail on phones. Your customers see the design you approved, not a broken fallback.
Accessible by default
Templates use live text, a set reading order, alt text, and readable contrast. Screen reader users and people who block images still get your message.
Light on images
We keep key words out of images and compress the images we do use. Emails load faster on mobile data and still make sense when images are off.
Honest about free templates
If your platform's built-in templates already cover your sends, we'll tell you before we quote. Custom code pays off once Outlook issues or brand rules start costing you time.
Guides your team uses
Each project ends with a short module guide showing what goes where and what not to change. New team members build campaigns without asking a developer.
Your files, your accounts
Figma files, coded HTML, and platform templates stay in your accounts. Any designer or developer can pick them up later without a license fee.
Overview
What does an email design agency build for brand and newsletter teams?
DeveloperLook is an email design agency that designs and hand-codes custom HTML email templates for brands and marketing teams. We build branded modules, dark mode versions, and Outlook fallbacks, test each one in 30+ inbox previews, and set them up in your email platform. Templates start at $450, most projects take 1 to 6 weeks, and you own every file.
DEVELOPERLOOK
Project facts · HTML Email Template Development
- Service
- HTML Email Template Development (module design, hand-coded HTML, dark mode, inbox testing)
- Typical timeline
- 5 to 10 business days for one template, 3 to 6 weeks for a module system
- Platforms
- Klaviyo, Mailchimp, HubSpot, Campaign Monitor, and Salesforce Marketing Cloud
- Built with
- Figma, MJML, HTML tables, inline CSS, Litmus, and Email on Acid
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 14 to 45 days of fixes, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $450 USD, fixed scope after a free email review
Reviewed 7 Oct 2026 by Saimul Islam
Good fit
Ecommerce brands sending from Klaviyo
Your launch emails need product grids, discount blocks, and reviews that match your store, and the default Klaviyo layouts look like every other brand's.
Teams looking for an email designer
You've searched for an email designer who can also code, because your last designer handed over mockups nobody could build in your platform.
SaaS teams sending from HubSpot
Your product updates and onboarding emails go out from HubSpot, and each one gets rebuilt by hand because there's no shared module library.
Publishers with a weekly newsletter
You need email newsletter design services for a weekly issue with sections, sponsor slots, and article cards that editors fill in without touching code.
Agencies with email overflow work
Your agency sells email programs and needs an email design company to code client templates under your brand while you run strategy.
Not a fit
Need monthly campaigns
You want someone to plan and send campaigns every month, not just build templates. Our Klaviyo Agency for Shopify Stores page covers ongoing email marketing.
Only Shopify notifications
You only need Shopify's order, shipping, and refund emails restyled. Our Shopify Email Templates page covers those built-in notification messages.
Mailchimp sync problems
Your templates look fine, but contacts, tags, or store data don't reach Mailchimp correctly. Our Mailchimp Integration Services page fixes the connection itself.
Budget under $450
Your budget is under $450 and you send a simple, text-led newsletter. Your platform's built-in templates will cover it, and we'll say so.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for HTML Email Template Development
These are starting points in USD. Your final price depends on the number of modules, layouts, and email platforms, and you get a fixed proposal after a free email review.
For teams that need one branded newsletter or promo template coded and tested.
$450one-time, USD
- One template designed in Figma, up to 8 sections
- Hand-coded HTML with Outlook fallbacks
- Light and dark mode versions
- Tested in 30+ inbox previews
- Set up in one email platform with editable regions
- 14 days of fixes after launch
Recommended
For marketing teams that build several campaigns a month from one set of modules.
$1,300one-time, USD
- Everything in Single Template
- Up to 15 reusable modules
- 3 layouts: newsletter, promo, and welcome
- Modules saved as editable blocks in your platform
- Module guide for your team
- 30 days of fixes after launch
For brands with several teams or platforms that need one consistent set of email rules.
$2,700one-time, USD
- Everything in Modular Template Kit
- Up to 30 modules and 8 layouts
- Flow emails: welcome, cart, and post-purchase
- Setup in up to 2 email platforms
- Figma component library and email style guide
- 45 days of fixes after launch
For Agencies
White-Label Email Design for Agencies and Studios
You own the client relationship. We supply the designers and developers who build your clients' email templates under your brand. Quotes are fixed per module, test screenshots come with every delivery, and templates go straight into your client's platform.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brand kit
Send the client's brand kit, email platform, and the emails they send most often.
- Client needs
- You share the details
- Details received
We scope and quote
We send a module list and a fixed quote within 2 business days.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Design, code, deliver
Approved designs get coded, tested, and set up in your client's email platform.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Test reports and module guides delivered with your agency's name on them.
Tested before delivery
Every template checked in 30+ inbox previews before your client sees it.
Per-module pricing
Fixed prices per module and layout, easy to resell with a margin.
Overflow capacity
Extra email developers when several client launches land in one week.
The Right Technology for Your Project
Technology Stack
We design in Figma, code with MJML and HTML tables, test in Litmus or Email on Acid, and set templates up in the platform you already send from.
Figma
Adobe XD
Sketch- Adobe Photoshop
HTML5
CSS3- MJML
- GitHub
- Litmus
- Email on Acid
- Gmail
- Microsoft Outlook
- Klaviyo
- Mailchimp
HubSpot- Campaign Monitor
Salesforce Marketing Cloud
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, Outlook and dark mode, and editing templates in your email platform.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our email design agency starts custom email template work at $450 for one design, coded and tested in 30+ inbox previews. A modular kit with up to 15 reusable modules starts at $1,300, and a full system with 30 modules and 2 platforms starts at $2,700. You get a fixed price after a free review of your current emails.
One email template takes 5 to 10 business days from approved brief to platform setup. A modular kit or a full system takes 3 to 6 weeks, mostly because each module goes through design approval and inbox testing. Quick feedback on the Figma designs is the biggest factor in hitting the shorter end.
Email template design is planning and styling a reusable layout for newsletters, promos, or receipts, so every send follows the same structure. The design also has to respect how email gets coded: tables, inline styles, and a short list of safe fonts. A layout that ignores those limits looks fine in Figma and breaks in Outlook, so we design and code together.
The best email templates use one column on phones, about 600 pixels on desktop, live text, and one clear button. Add web-safe fallback fonts, keep key words out of images, write alt text, and check contrast in light and dark mode. Then test each new module in real inbox previews before it goes into a campaign.
Yes, design is critical in an email template because it decides whether readers spot the offer and the button quickly. A clear hierarchy, readable type, and one main call to action matter more than decoration. The design also has to survive Outlook, Gmail, and dark mode, so we treat layout and code as one job.
An email design system starts with a fixed set of modules, type styles, colors, and spacing rules, each coded once and reused everywhere. We document the modules in a Figma library and a short style guide, then save them as blocks in your email platform. New modules go through the same review, so every team's emails stay consistent.
Yes, every template we build gets tested in classic Outlook for Windows, which renders HTML with Microsoft Word's engine. We lay out modules with tables, add Outlook-only fallbacks for buttons and background images, and avoid CSS that Word ignores. The new Outlook for Windows renders more like Outlook.com, and we test both.
We set up templates in Klaviyo, Mailchimp, HubSpot, Campaign Monitor, and Salesforce Marketing Cloud. Each platform handles custom code differently: Mailchimp uses editable regions in its template language, while HubSpot uses coded modules in its design manager. We match the setup to your editor, so your team keeps editing in the tool it already knows.
Yes, your team edits text, images, links, and buttons in your email platform's editor without touching HTML. Layout and styles stay locked inside each module, so a rushed campaign can't break the design. A short guide shows which modules suit which emails.
Yes, you own the Figma files, the coded HTML, and the templates set up in your platform, with no license fee. Each plan includes 14 to 45 days of fixes after launch. After that, we can add modules when you need them, or any developer can extend the code.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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